Tourism

(Block style, no indent, single paragraph, maximum of 120 words per p. 298 in APAv5  This paragraph has 3 parts  What is your topic.  What were your findings.  What did you conclude)
The Plan for a Dream Vacation

Life today is full of stress and anxiety like never before and this trend of increasing tension will continue to grow in the future. In this condition there is one thing that is sure to attract the attention of people from all walks of life and that is a perfect opportunity to spend quality time to enjoy and relax with family and friends. This is an industry that is bound to grow in the long run as more and more people resort to vacations to ease the stress of their lifestyles. Therefore, entering into this industry with an idea that fits the need of the people will a fruitful business endeavour.

Following is a plan of a dream resort that has the potential to draw a significant market through its lucrative facilities and many attractions.

Target Market
Following are some of the characteristics of the target market of this resort.

Motive The motive of the target audience is mainly to relax and spend quality time with friends and family. These are top motives for going to vacations as research shows that among those who travel 69 are motivated by a need to relax while 60 are motivated by an opportunity to spend time with family.

Age Group The target audience of this vacation resort it 25-54. The aim of the resort is to give people a break out of their hectic working life and spend some relaxing time with their families. This is the age group that is most actively working in the market and thus exposed to most stress. Additionally, above 70 of the people who vacation to release stress and above 60 of people who wish to spend more time with their family belong to this age group.

Household Income The target income group is those who earn from 40,000 to 85,000 per year. This is the general income range of the target audience. More than 70 of people belonging to this income range vacation for relaxation while more that 60 vacation to spend time with their families.

Lifestyle dimensions The target audience consists of families with children who consider themselves luxury travelers for whom vacations are the perfect opportunities to relieve stress and spend time with family since they consider these the highest motivation to travel.

Psychographics People that are attracted to this resort are somewhat dependables and somewhat venturers. They wish to break out of their normal day to day routine because it is stressful and try a new lifestyle for a few days. They are not adrenaline driven tourist looking for thrill. They want a relaxing time in a new place with different attractions to enjoy with their family.

Possible Destination
Majorca is an island in Spain that could prove to be a perfect place for the vacation resort. The location has beautiful scenery with beaches and mountains, a vast history, ethnic natives, an attractive culture and resources to set up various activities. This is a good location for our resort as our target audience consists of families and in order to give them a quality time there must be enough variety of attractions to keep all family members of all ages occupied.

Multiple attractions This location has the resources to provide something for everyone. The youngsters can hike on mountains, enjoy at the beach or take part in various sports. Those who are interested in the culture of the area can visit various historic locations and interact with the local people to take part in their cultural activities.

Scenic wonderment Majorca is a stunning island with exceptional beaches and two mountainous regions that add to the beauty of the place. With a fertile plain in the central zone and rugged cliffs on northern coast this island is endowed with the best combination of the gifts of nature.

Friendly People Majorca is home to lively and hospitable people who enjoy life at a slow pace and savor each moment with their friends and family usually outdoors. It is the best place to go with children as the people of this island love to indulge children and you can take children anywhere Majorca.

Predictable and appropriate whether  Majorca has a predictable Mediterranean climate, with mild and stormy winters and hot, bright summers. Therefore the relatively warm and predictable climate helps plan activities for the people.

Possible Challenges
Possible challenges to this destination include
Political Factors The political conditions of a country can have profound positive as well as negative impact on its tourism industry.

The law and order situation of the region can significantly impact the attractiveness of Majorca as the premier choice of vacation.

The visa policy of the country can greatly influence the traffic of international tourists into the country.
The countrys foreign policy and relations with other countries can also influence its tourism. Countries on friendly terms with other countries are more likely to attract their citizens.

A countrys marketing and public image in the eyes of the world is very important to determine the strength of its tourism. Many nations highly endowed with natures beauty are unable to capitalize on it due to lack of promotion strategy. At the same time the economies of various countries have significantly grown due to proper promotion and utilization of natural resources for example Kenya.

Sustainability Issues Due to growth in tourism in this region there has been a trend of abandonment of traditional agricultural lifestyle in favor of other occupations and uses of resources. Urban saturation has also resulted in environmental degradation. At present, the villages of the best-conserved areas with the highest landscape values and the best balanced ecosystem have the lowest social and economic status in the Islands and their inhabitants emigrate to the richer tourist areas. The tourist destination can best capitalize on the economic opportunity provided by the rural Majorca by conforming its structure to the local traditions through its architecture and design and involving the local people who would otherwise move to urban cities in hope of employment. Following are some of the ways to ensure sustainability
The facilities provided in the resort can conform to local tradition in order to preserve the culture of the region while providing the customers a unique experience.

The uniqueness of the rural life to our target audience can be further used to ensure sustainability. The resort can minimize the use of automobiles around the resort. Carriages or cycles can be encouraged.
Efficient use of water and energy must be encouraged. The resort must use ecofriendly or disposable materials for its activities. Use of solar energy can greatly reduce the resorts dependence on outside sources of energy.

Proper waste management must be in place so that it does not damage the environment.
At the same time the resort must value and showcase the vast variety of flora and fauna of this region which is being depleted rapidly due to tourism intensification in urban regions.

The resort can support the agriculture of the region in order to gain the benefits of its products as well as maintaining the true natural beauty of the area.

Societal Issues People of Majorca are famous for their hospitability and friendliness. The destination has hosted people from all over the world for decades and it has become a part of its daily lifestyle.
Possible Activities

The attraction of a vacation destination depends on the quality of activities that it provides. The following are some examples of possible activities that can be offered at this resort.

Activities that help the people interact with the local villagers like visiting the fields and seeing the life of these people
Food and other facilities on the beach using decomposable utensils customized to the theme of the resort. This will add to the unique image of the destination while keeping the activities sustainable in order to protect the environment.

Sport activities both indoors and outdoors for children. This may be in the form of competitions in which the entire family can take part or just simple sport facilities like surfing, volley ball, table tennis, mountain climbing, scuba diving, big wave surfing, golf etc.

A trip to the historically or culturally significant locations on the area.
A chance to participate in cooking local cuisines with the local people.
Traditional songs and parties in the evening so that all the guests can interact with each other.
Hiking trips to the mountains along with a night of camping with a local guide.
Exposure to the local wildlife.

Spas for those who just want to relax during their vacation instead of traveling at the destination.
These activities have been chosen keeping in mind the target audience that consists of families with children earning 40,000 to 85,000 who are working regularly and decide to go on vacations in order to take a break from their daily routines and spend some quality time with their families. Keeping this in mind the focus of the activities has been kept on ensuring uniqueness of experience so that the time spent at the destination is memorable for the visitors in the years to come and they come back for more of its unique attractions. The activities are both collective as well as individual. There are more collective activities as families would want to spend this time to enjoy together however there are many activities that can be enjoyed by individuals as well.

Ecotourism
One of the packages offered may be a complete cultural experience which would involve working with the locals in the fields or other daily activities. In this way the tourist will have a unique and memorable experience and they will come to appreciate the real lifestyle of the people. This package would involve living in huts similar to those of the locals with the basic necessities and comfortable environment.

This product is different from the usual vacation activities as it involves a closer interaction with the realities of life at the island. It also contributes to the environment by participating with the locals and under their guidance to help it grow. The revenue from this package can also be spent on the promotion and growth of this product and the local people involved in it so that more and more people opt for this opportunity and learn from the people of the island.

Mode of Transportation
The tourist may come to the destination by air and from there they can easily reach the resort by road. Majorca is a small island with an only two hour drive from the eastern coast to the western coast. Therefore the most convenient mode of transportation is through car.

Vacation Planning
The resort will provide its customers with an assortment of activities to choose from. On arrival the guest will be given a tour of the resort and all the activities available so that they are aware of all the options available to them. After the tour they will be given an option of whether they want a devoted tour operator assigned to them. Guides or operators will be provided on demand, for example if a family wants to have a guide who can help them in exploring the island, interacting with the locals and planning their activities for them then the guide will be assigned to them. Those who want to independently plan their trip will be provided with all the information they need to plan the vacation of their choice. This is so that each family has exactly what they sign up for and the resort does not interfere with their activities more than is required by the family. Those who value their independence of choice and do not want interference can plan their own activities. Of course they can always refer to resort administration to help them learn more about the various activities and make the right choice.