Tourism

Safariseven hotel and casino is part of the leading hotel chain and a member of Jacaranda Group.  Jacaranda hotels, a member of the leading hotel in the world exhibits its hospitality in USA, Washington DC, Miami, and in South Africa Cape Town.  Safariseven hotel and casino is a destination in a world of its own.

Location and size
A five star luxury hotel located half hour drive from the city centre, Washington DC. The hotel stands in 100 acres of beautiful manicured garden and offers a selection of 300 rooms, decorated and tastefully furnished with a taste of America with private rear and front balconies.

Status
Safariseven Hotel is a b rand new 5 star hotel which has been in existence for 2 years now.

Business Goals 
To provide a world class services by making a difference in the lives of people who visit the Safariseven. Safariseven Hotel focuses on this goal to become the most preferred brand all over the world.  Furthermore, the hotel aims producing maximum profit through customer satisfaction.

Goals
Provide information of the hotel and facilities to the potential customers such as  size and facilities of the event and conference rooms, price and type of meals in the restaurants and bars, membership and availability of the health clubs and sauna and spa.

Enable online reservation of rooms and even meals.

Get more potential customers into the hotel from all over the world.

2.0. Goals of the website 
Website will be used to create confident to the customers, all relevant information concerning hotel that is Hotel rooms, casino, club, customer relation department and many others will be displayed. Customers responds, suggestions and advance booking of the hotel can be done online.  The website will have a chatting tool that will facilitate communication between the hotel customers care department and the client on real time. This will enhance hotel world class standard, to our esteemed customers, by having an interactive communication.  Customers can open an account on website this will help customers to interact with the chief chef, hotel manager and any other staff one may need to talk to.  The website will have pay tool that will facilities online payments both form customers and suppliers of goods.

3.0. Competitors websites 
There are many major competitors that offer almost the same services as we do, but with our latest technology of customers send menu to the hotel chef using their mobile phone while within or outside the hotel vicinity, and also partnership with other stakeholders in tourism industry such as national parks. This has given us a competitive edge against competitors.

3.1 competitors 
 HYPERLINK httpwww.serenahotel.com www.serenahotel.com ,  HYPERLINK httpwww.whitesand.com www.whitesand.com and  HYPERLINK httpwww.fivestaralliance.com www.fivestaralliance.com are our main competitors. Their online hotel reservation system is robust such that at any given time the customers can send their details. Their have also partnered with international online payment agencies, this makes it is easier for the customers.  

3.2 Safariseven weakness and strengths
Our strengthsOur weaknessOur  OpportunitiesWebsite incorporates hotel online reservation system, which is so stable.

Our website has mostly used keywords, thus making it easy to retrieve it quicklyText are too small to read When it moves to the reservation sector, the too bright pink colour makes eyes would be tired4.0 Business

Target
The target of the Safariseven hotel will be international, domestic tourists and prominent business men and women.  The hotel will cater leisure, business and holiday Safariseven hotel has class of it own.  For everyone who want a class it is a best place to be.

4.1. Environment
Use EnvironmentAreas where website is visible -Tour agencies
-Public library
-Internet cyber caf
-At home
-Any places where internet research is possibleOperating System Platform The site is built based on HTML platform and it can be accessed through a computer, powerful mobile phone and Personal Data Assistant.Web browser to useThe site requires a low version internet explorer such as Internet Explorer version 8, Fire fox10.6, Mozilla and Netscape.Internet Speed RequiredThe ideal internet speed can be upload of 256 kbps and download of 256 kbps.  Most of the images have been sliced and there are very easy to load on different internet speed. 5. User tasks
Website will provide information of the whole hotels, such as
The name of the staff who is on duty
Tour (destination for sightseeing, show place and special event)
Rooms that are available (type, viewing position, size, and rates)
Location of the hotel.
Facilities (restaurants, health club, sauna  spa, swimming pool, convention centre and duty free shop)
Event  and conference (package programme)  include breakfast, dinner.
Dining  providing menu, price and package
The site has a provision for clients to air their views, such as
Suggestion on areas to be improved on.
Positive criticisms.
Lost property

The site has a provision for clients to make advance booking.
Online reservation system that enables booking of the rooms and payment
Booking or sending a message to chef for the preparation of a certain menu
Safariseven website will have this type information for ease of downloading.
Text based (in Ms word format to be precise MS word 95 to 2003)
Image (Images of hotel, rooms, facilities, restaurant, event, conference)
Multimedia Information (video, PDF, flash)

6.0. Information category
Home
Accommodation (Rooms)
Facilities (health club, sauna  spa, swimming pool and duty free shop)
Event and conference
Restaurants and bar, Casino
Media Centre
Board for customers

6.1. Tools 
System developers will need to have this
Dreamweaver version 8 or MX  It is the main tool of developing and designing the site.
Adobe Reader  This one for a restaurant menu would be provided as PDF files.
Macromedia Flash Version 8  For designing the image flash on the site, Images of the rooms, reception, casino and other places.
Website users will need to have this-
Internet Explorer versions 8, Fire fox 10.5, Mozilla 5.6 and ensures that pop options is enabled access site.
Adobe reader for opening restaurant menus.

7. Story Board
It is an outline which shows the structure of the home page.  The main part is started as home and it has five different sections.  Those are home, about us, accommodations, facilities, event and conferences, restaurants and bar, media centre, wedding, promotion fitness and recreation and entertainment.  There is a brief history of safariseven hotel, hotels location and hotel chain in about us and home section.  Accommodations section has all information of rooms such as size, type, viewing position and rates.  Facilities section is divided into sauna  spa, swimming pool and duty free shop.  Event and conference section has information for outside catering, themed events, product launched coffee breaks, conference packages, and private meetings.  It provides menus and price in restaurants and bars section.  News and promotion section introduces the weekend packages, karaoke night, valentine, Easter Christmasdawali and New Year eve.  Wedding section has detail information how to get the wedding planners, portfolio, honeymoon, themed wedding, bridal walk package and wedding packages. Fitness and recreation section has the following safari fitness club, gymnasium and jogging tracks, massage services steam sauna and Jacuzzi swimming pools and training programs, Storyboard structure is provided in appendix 1.

8. Page Templates
The layout of the home page would be 3columns fixed, top bar and header and footer.  There will be a logo with picture at the top of every page which occupies 10 of whole page.  Hotel chain, address, contact detail and association will be placed at the bottom of the homepage and the bottom section would be approximately 5 of the page.  Users can easily see 14 navigation menus which are about us, accommodation, facilities, event and conference, restaurants and bars, Entertainment, fitness and recreation, wedding and media centre.  The basic form of homepage will not change so logo and base navigation bars and hotel detail will be kept viewed.  When user will search information at the navigation bar, context will show the detail information.  In the context, pictures will help the users enable to see how it looks like.  E.g.) hotel rooms, health club, restaurants.  Page template structure is provided in appendix 2.

9. Website content owners and authors
Generally Information Technology administrator and marketing department manager have responsibility for about us, accommodations, media centre, news and promotions, photo galley, and event and conference section.  However, other information such as fee or membership for health club, sauna  spa and swimming pool can be derived from club manager.  Also, restaurant menus, bars prices or buffet style can be notified by head chef.  Furthermore, other information for the function rooms such as weddings, individual parties, business meetings and presentations can be managed by respective department managers.

10. Process analysis and update process and schedule
Information Technology department staffs have high knowledge on website their will check the web site everyday (8AM  5PM) to communicate to the relevant departments. All staffs will be checking their e-mails and customers feedback on media centre sections and reports it to the respective head of department.  The administration manager will figure all issues out and take right actions.  Home page will be updated regularly (everyday if need be).  Dynamic information such as restaurant and bars menus, room rates or events and conference will be regularly updated, Static information will not be upload often but.

11. How you will get people to your website
There are many ways to get customers get involved into the homepage.
By registering the domain name that is easy to recall  www.safariseven.com
Paying search engine such a goolgle.com and advertising on their site and ensure that the links appears on the top of others
By the use of Key word, their should be easy and simple to remember  safariseven Hotel, the safari hotel, Jacaranda  paradise
Advertising through brochure which has website address
Website address is written in the business card
Partner with tours agencies and Link with their website.