Competitive strategies in the lodging industry

The article sheds light on a research on the competitive strategies in the lodging industry, its findings and how it relates to the previous researches done on it by different prominent researchers. The four main segments of lodging industry that are specified and their respective strategies are analyzed and alternative strategic approaches available to them are discussed.

    The business of lodging industry is a fragmented one as no single entity has a significant market share and no firm can affect significantly in overall industrys outcome. Its environment is hostile with slow growth and high costs pressures. Competitive strategies enable organizations to take challenges of environment and get the maximum from the opportunities at optimum level to give itself a competitive advantage over others.

Strategic archetypes are used in the research that is used by the firms to cope consistently with the environment. A summary of strategic typologies by the previous prominent researchers that are Mills and Snow, Porter, and Hall are given in the paper. Mills and Snow focuses on four broad categories namely, Defenders, Prospectors, Analyzers and Reactors and their respective characteristics according to their nature are given. When talking about the Porters research we find that he also has given four strategic typologies which are cost leadership, differentiation, focus and stuck in the middle. Each of their characteristics is given in detail. Hall made two broad categories that are lowest delivered cost and differentiation.

The study was carried out by mailing the questionnaire to top executive of 386 companies carrying the business of lodging in North America assuming each of the top management people is well aware of the strategies being followed by their respective company and the methods available to them. Asking from two other top managers of each company made it possible to check whether the information provided is similar.

Principle component factor analysis was used and it was determined that there appeared five distinct strategic configurations. The respondents were divided according to their strategic configurations to check which one is the most important factor in each based on mean squares. The factors considered were EfficiencyQuality Controller, Prospector-like, Internalized Resource Controller, Market Focused Analyzer and Geographic Focused Price Leadership. Do-it-All Differentiation, Narrow Focused Marketing Innovator, internalized Resource type Geographic Focused Price Leader types and EfficiencyQuality Controller types were the clusters being considered in the research. The heaviest cluster was Do-it-all differentiation containing 32 firms. Their respective strategic components were also given.

The paper discusses all of the cluster types in detail including the proportion of companies in them. The findings were then related to previous researches and some of them were in accordance with the past ones while others being contrary.

The evidences suggest that the number of strategic choices is limited. The EfficiencyQuality Controllers are in resemblance with Miles and Snows profile but this was for all except for motels with restaurants. Differentiation competitive strategy isnt evident. Do-it-all differentiation represents an adequate combination of cost leadership characteristics and prospector. It appeared that Narrow focused marketing innovator and geographic are focused towards price leader groups are variations of analyzer. But when components were analyzed many questions were raised. The results indicated that Do-it-all differentiation has a greater chance of successful competitive strategy. The efficiencyquality controller is appropriate where the previously discussed lacks. The other three were also adopted but after going through the study one can raise questions on their viability.

Thus we conclude that the most appropriate is Do-it-all differentiation in three of the four segments. These findings provide students and industry professionals with meaningful insights in terms of courses of actions when coping with competition.

Organizations as Systems

A system is a well planned collection of subsections, highly interlinked towards. System theory is the study of organizational phenomenon of organizations in various disciplines of study. An organizational development (OD) is a methodical application of the knowledge gathered from behavioral sciences in an organization to institute required changes. The aim of OD is to achieve a high quality in production, lifestyles and compliance with efficacy.  For OD professionals to implement changes, they are guided by principles like the decision to change values, character, attitudes and strategies in both the leaders and employees.

Also, the organizational structures, procedures, technological advancements and competitiveness are modified to initiate organizational. Hence, faster pace of production or managements changes in the required environment. The OD model comprises of various features like positive thinking towards prospective employees, appropriate systems orientation, learning experimentally, solving problems by gathering and analyzing necessary information, selection of best actions to take in a practical solution provision, contingence orientation, motivation, facilitation , change coordination and the selection of appropriate levels to intervene in bring about the organizational changes (Mintzberg, 1987). 

The role of the systems theory in an organization may be improved or achieved by the design of appropriate logical frameworks, strategic planning and focused program implementation. Communication strategies need be laid down effectively for the OPD professional management to succeed in their management works. OPD can function well by instituting technical meetings and facilitating them effectively, enforcing field analysis, political mapping, the use of good institutional framework for development, adjustment of management assessment and the occasional holding of stakeholders and organizational seminars will in the long run assist the OPD professionals in effecting changes (Mintzberg, 1987)

Indigenous tourism

Indigenous tourism has become under scrutiny from various quotas given its relevance to the economy and the unique nature that it commands. An argument has been advanced that the local people whose culture and lifestyle are being exploited for tourism purposes have to gain control of the sector. This is meant for the local population to curb the possible exploitation and ensure that the community in question benefits most from any tourist activities carried out in their territory. This has however been met with numerous challenges with the local community remaining exposed to exploitation both economically and culturally. Nevertheless, these communities will endeavor to go on with their struggle to ensure that their rights to gain control of indigenous tourism are upheld.
Stereotypical imagery of indigenous people

Indigenous people demand to be accorded the right to have control over the tourist activities due to the negative effects that tourism has historically had on these populations. Indigenous tourism blossoms because tourists want to have that first hand experience with the people whose cultural background is uniquely different from theirs. There are several reasons as to why these tourists would opt for this kind of tourism whereas some may find motivation in seeking peer approval and curiosity, others are driven by the need for a short-time and not-too-close encounters. Demand for the indigenous tourism is rapidly growing having been influenced by marketing. However during marketing, the images are often accused of creating preconceived ideas among the tourists. Marketing is often not reliable as it perpetuates stereotypes of the indigenous people in false lights which Harron and Weiler refers to as exotic and inanimate curio as opposed to complex living culture. Such stereotypes are aimed at attracting tourists in numbers so as the interested parties can reap from the ensuing business boom at the expense of the indigenous people (Kura, et al 2010).

The need to control Tourism by the Indigenous people
 The case of the Kuna people of the Panama can well demonstrate why there is need for the indigenous people to have control over the tourism matters that affect them. Many Kuna people are today developing tourism designed in a manner to avoid dilution of their cultural values and their environment. The tourism industry is supposed to be integrated with their cultural way of life and not meant to destroy the environment but at the same time, benefit the indigenous people directly. This was not the case as of the years up to 1990s. Tourism amongst the Kuna during this time meant foreign invasion with tourist investments in the islands basically being owned by foreigners. This typically meant that the proceeds from the tourism industry were destined to benefit the foreigners whereas the Kuna people continued to struggle for survival. The Kuna Peoples frustrations led to protests which saw most of the foreigners in the hotel business flushed out of the region in the period expanding from 1960s to 80s. Today, there are several small hotels in the Carti region that are managed by the Kuna to relative success (Mac, 2009).

The protestations by the Kuna led to the drafting of the Kuna statute on Tourism in the mid-1990s which gives the Kuna the power to determine the kind of tourism to be allowed in their land and at the same time they are allowed to shape it in a manner deemed to be beneficial to them. To be specific, they were allowed to implement the hotel tax that would be of benefit in their economic development. Restrictions were also placed on the foreign investors in the tourism industry. There were limitations placed on the freedom of the developers in an effort to control tourism and direct the economic benefits of the industry to the Kuna people. This is just but an example of how an indigenous community can have control in tourism matters that directly impact on them. It is however argued that the efforts by the Kuna people have not been realized to the full especially on implementation. This is because the implementation of the controls has been a great challenge especially when it comes to the collection of the hotel tax and the activities of the cruise ships (Mac, 2009).

Indigenous populations usually suffers considerable social and economic disadvantage when it comes to indigenous tourism. There is need for the policy-makers to discover and create opportunities that would provide sustainable development to the concerned communities. The indigenous people can engage in well protected micro-businesses which should be insulated from failure through substantial planning. Indigenous tourism comes with opportunities that can be exploited to benefit the local population and this works well when the industry is incorporated in the cultural orientation of these people. There is need to revamp indigenous participation in the tourism industry so as they feel being part of the whole as opposed to being mere components. In this regard, the indigenous people deserve all the rights to control the tourism activities that are closely linked with them.

Aboriginal Tourist Association

The Aboriginal Tourism Association (ATA) is an industry organization that was created by the indigenous tourist operators. ATA was preceded by the National Aboriginal and Torres Strait Tourism Industry Strategy of 1997. The main aim of the organization is to provide leadership and focus in regard to the development of indigenous tourism which should be in line with the indigenous economic, cultural and environmental values. ATA provides the required assistance to the indigenous communities through the various programs with the aim of lifting the capability of the tourism sector in the country. The main purpose of ATA is to ensuring that the tourism sector is well positioned to capitalize on the increasing demand by providing high quality products and services which are equally reliable and sensitive to the cultural and environmental requirements of these people. ATA runs the Respecting Our Culture (ROC) program for the tourism businesses that operate in the Indigenous Tourist Industry. This program addresses cultural and environmental issues at the same time providing protection to the land where tourism is being carried out. The operators have to seek permission from the traditional custodians for land use or they have to acknowledge the owners of the country (i.e. the natives). In general, the ATA provides an indigenous dimension in the development of tourism industry. Its involvement stretches from strategic planning to policy development that is friendly to the aboriginal people (Guiding Organization Australia Inc, 2006).

Stakeholders in Indigenous Australian Tourism

The major stakeholders in indigenous Australian Tourism are the indigenous people and the government. However, other stakeholders can not be wished away since the tourist industry in general, incorporates a wide range of stakeholders including the hotel industry and the various organizations which have cropped up to reap on the numerous opportunities that are associated  with the tourism industry. The involvement of the various stakeholders in indigenous tourism has been driven by various reasoning with some focused on individual gains whereas others have a genuine concern of the welfare of the indigenous people. The Aboriginal Tourism Australia for instance has been credited for having developed marketing strategies for the aboriginal tour operators (Mader, 2010). The Department of Industry, Tourism and Resources has identified tourism as a key economic driver and has resorted to working in close proximity with the tourism industry in identifying and addressing impediments to its growth and maximizing the yields. The Indigenous Business Australia (IBA) has been involved in the creation of opportunities for the indigenous communities. The tourism NWS is also doing well in marketing tourism through its publications that includes Principles for Developing Aboriginal Tourism and the Aboriginal NSW Product Manual. Such publications are meant to assist the tourism operators and the wider industry to reap on the increasing interest in experiencing the Aboriginal culture (Tourism Australia, 2008). It is therefore important to note that the stakeholders in indigenous tourism cuts across different quotas with vested interests as indicated in the few examples highlighted above.

Cultural Tourism

Indigenous tourism has blossomed in Australia especially among the Australian Aboriginal culture. This culture is thought to be the oldest surviving culture in the world today and can be backdated to more than fifty thousands years of existence. Tourists across the world have begun to appreciate the unique pleasure of exploring this culture and the related lifestyles through the Aboriginal tours in Australia. Cultural tourism has gained popularity in other parts of the world where tourists jets in from far places to have first hand experience of the indigenous cultural lifestyles with the local communities in their natural setting. In Australia, cultural tourism is one of the leading tourist attractions especially when it comes to indigenous tourism.

Problem associated with cultural tourism

Cultural tourism has come with its challenges. The indigenous groups usually participate in cultural tourism with the aim of making the necessary income to meet their economic and social needs and at the same time to reinforce their cultural identity. Nevertheless, this has posed a great challenge to the traditions and lifestyle of these people since through globalization, the indigenous people risk loosing their cultural identity and their natural resources. Cultural tourism may also lead to cultural change or loss through westernization, commodification, standardization, and monitarization. These factors contribute to cultural decay since they rid genuineness from the original culture (Siglo, 2004).

Tourism and the Labor Market

Empirical articles
Article 1 summary-Gendered Identities in the Work of Overseas Tour Reps
The work of the author is entrenched in the investigation of how work in the tourism industry is gendered. Yvonne and her fellow had there interest in the investigation of tourism employment trends concerning gender identities in the oversea countries. Though the overarching aim of the study is on the gender identity in the tourism work, a lot more important subjects are also revealed in the work. These include feminism and masculinity in the field of tourism, behavior disparities portrayed by the different workers in the industry and general male and female relationships in the developing nations. The explanation of the work identities in the tourism industry yields much significant information on how different people in the society have different perception on the tour opportunities. According to the study, its a field which is dominated by men, however, the work that they do is viewed as womens job. They further disclose the effects of feminization of the work with its effect on behavior changes for both men and women. The writer shows that feminizing of the work categories makes certain groups to be vulnerable to some behaviors risks. Females are thus seen to be at risk of sexual harassment due to feminized works of arranging for guests rests, entertainments and being friendly to them (Guerrier and Adib, 2007).

Critique
During the end of the mid of the 19 century, there has been numerous changes which has taken place allover. The developed and developing nations saw a revolution on the division of labor and work. Due to the efforts to root out the notion of mens masculinity nature, this has brought about jargon in the work specialty. With women empowerment and the conception of womens liberty to work equally like men, this has obliterated the traditions of the past generation. In this particular case, feminism and masculinity on job related matters can be viewed on the basis of personal benefits or group interest. However, like any other business, the recruitment process of workers perhaps is the main source of the feminism issues. Moreover, we cannot deny of the reality that there are certain areas where men are best suited than women, and the vice versa is equally true that women will always perform better on specific jobs than men. Thus, human resources in tourism industry have to select the suitable transport means that leads to business improvement. For instance, men can be viewed as most suited in the control of rowdy crowds, but under the authority control, both men and women would perform equally the same. The view that women work are feminized making them vulnerable to work harassment, each kind of work has its own risks. We therefore believe that the management and the control measure taken are the most important in reducing the risk vulnerability.
Article2 summary-Tourism, the Global City and the Labor Market in London

The work content in this paper deals with the labor market in the London. Its a city with extensive tourism activities. The author Church and his colleague Martin were interested in establishing the conditions of the labor market in UK. The pertinent goal in revealed in the article was to establish the influence of a global city in the labor market in connection to the tourism industry. Church and Martin developed several explanations on labor flow as the main goal of global city in the labor market. Further, they also related the flow of the labor force to other factors of production and the society. In this particular area, it was overt that they explored the working conditions and terms including remunerations, job security and other benefits or disadvantages the employees may experienced in working in global city. According to their study, tourism industry gets its labor from both local and foreigners, who are hired as either full-time or part-time employees. Their argument shows that the foreigners, who are mostly student from the poor countries, form the largest proportion of the part-time employees. Apart from this, working conditions are not favorable for the working migrant, which means the international labor transfer has influence on the local employment (Church and Frost, 2008).

Critique
The tourism industry in major metropolitan places like in the City of London has large market source of labor force. Although the industry draws workers from the local community, a considerable proportion of the labor comes from foreigner students and immigrants in the country. Despite the fact that tourism is a major contributor to the growth of the countrys economy, the working conditions and standards in the industry are alleged as being unfavorable. Furthermore, there is inequality in the industry remunerations between the foreign immigrants and those from the local communities, which is likely to affect the tourism in the area. The low payments being offered to workers discourage in their work environment. Low salary and wage payments make workers feel unmotivated, which leads to poor service delivery. As result, there is lack of customer satisfaction leading to shifting into other countries.

Trade articles

Article 1 summary- 2010- 2011 UK hotel market forecasts
The subject matter on this paper was to highlight to growth trends of the hotels with slight geographical separation in the European in the tourism industry. The authors were interested on getting an insight understanding of the performance of the   hotels in the UK provincial and those in the London parts.  In the comparison of the hoteliers performance in the two regions, London hotels will have better results within the year of 2010-2011. Whereas the London hoteliers are expected to experience a two-fold profit increment, the UK provincial hoteliers will have slight profit increase. The major determining factor on the improvement of the hoteliers performance is entrenched on the ability of the management to have a quick adaptation to changes on the fixed costs that enable revenue generation. This disparity will be attributed to the employment of the different mode of services, TrevPAR and GOPPAR. The London Hoteliers are said to embrace the former while the London Hoteliers capitalizes on the latter. Though, the management ability to shift guest into the different room would contribute a major part of the performance, external factors like increased VAT taxation and reduction on government expenditure would largely affect the Provincial Hoteliers. In addition,   its predicted that the low profits returns for the provincial Hoteliers will be as result of decreased employment opportunities. The low performance in the UK provincial hotels is a historical trend with the revival of the sector from the gradual increase in the room occupancy.  The commercial demand would decrease in London the leisure demand will show an increase (TRI Hospitality Consulting, 2010).     

Critique
The growth of London and UK as major business destination is attributed to its geographical strategic location. Its establishment has brought many benefits to the country. First, it has opened market for the locally produced goods and services. The Cities in the region acts an international market place for the neighboring countries like German, Italy among others. This is integrated with the opening of new opportunities to the local communities especially those connected to foreign trade as many countries recover from previous years financial crisis. Although three quarter of the 2009 had indicated a decrease in the hotel business demand, this was caused by the global economic down, hence, these previous last years trend on the hotel industry have less impacts on the current year performance. Furthermore, while the hotel business operational are very volatile and both London and UK being in almost same geographical region, the forecast of the performance of the hoteliers are not expected to show paralleled performance trends.

Article2 summary- Choice Hotels in Partnership with Hotel System Continues European

Expansion with Entrance into Poland by Adding Six Properties
 This is an article which explores the trade expansion of the hotel industry. Its focusing   on the growth of the Choice Hotel International as it ventures further in the global market particularly in the European market. This article discloses the entry of the company into the Poland market, whereby the expansion to the new market is their core strategy of enhancing their competition in the industry. The author of the paper focuses on the Choice Hotel International to employ the local community as the operators of the businesses. In their global hotel business, its revealed that the market audiences for their service are targeted to the tourists as well as business travelers. According to the article information, this is one of the largest hotel corporations with more than six thousand   operating hotels in 35 countries. In addition, the corporation has more than 700 other hotel projects. Their business is not based only on the hotel industry, but it has also incorporated other closely related businesses such as boutique (Hospitality Upgrade, 2010).

Beside the exploration to the hotel industry, there are numerous other factors which are revealed concerning the development of sustainable market in the state. Generally, there is need of integrating both local companies in the running of the hotel services. The integration of the two aids in the successful entry and positioning of the corporation in the new market territories. That is, through the partnering local companies in the running of the business bolstering its market.

Critique
The entry of the Choice Hotel International to Poland market has got several Advantages to the local communities. The extension of the management of the business to the local companies leads to creation of employment opportunities in the executive positions. This is important factor in the generation of the government revenues through taxation. It helps in the strengthening of the countrys economic while at the same alleviating the poverty level of the local people. The Choice Hotel International businesses operation is thus through indirect hotel service which primarily is based on property owner. The general strategy adopted is franchise which reduces or cut off the overhead costs of running the business. The most important contribution of the corporation in the industry is based on the development of different travelers and tourists brand products. This mostly comprise of lodgings, boutique centers as well as food and beverage services.

Tourism industry is very important in the development of the economy of many countries. It involves the proper management of the available resources which comprise of both natural and human factors. There are different ways in which the hospitality industry contributes to the opening of employment opportunity in a country. This includes establishment of company both locally and internationally which leads to market expansion. However, the integration of the various institutions is a major determining factor in the growth of the industry.

The Gulf View Manor Resort

The three hotels which offer direct competition to The Gulf View Manor Resort, Fort Myers are Diamond Head Beach Resort Hotel, Pink Shell Beach Resort  Spa, and Gull Wing Beach Resort.
Diamond Head Beach Resort Hotel  It is located on Estero Island in Fort Myers beach. The hotel has 124 rooms. The hotel has one bedroom suites belonging to several different categories. The room rates are in the range of 295 per night. Facilities include air-conditioning, cablesatellite channels, climate control, Internet access, kitchenette, ATMbanking, concierge services, fitness facilities, hair salon, etc.

Pink Shell Beach Resort  Spa  This hotel is located on the northern end of the Estero Island. The hotel has 235 rooms. The hotel has four types of rooms ranging from one to two bedroom villas to studio apartments. The room rates are in the range of 325. The hotel offers air conditioning, coffee and tea maker, cable and satellite television, climate control, childrens club, concierge services, full-service health spa, and multilingual staff.

Gull Wing Beach Resort  The hotel is situated on the Gulf of Mexico, just a few steps from the beach. There are 66 rooms in the hotel. The room types are three bedroom and two bedroom suites. The room rates are in the range of 360 to 480. The facilities provided by the hotel include non-smoking rooms, rooms for disabled people, fitness center, spa, and outdoor swimming pool.

The Gulf View Manor Resort, Fort Myers  The hotel is located in Fort Myers near the Gulf of Mexico. There are 33 suites in this hotel, which are one and two bedroom suites in the range of 375. The facilities provided by the hotel include climate control in the rooms, television, Internet access, kitchen, microwave, laundry facilities, multilingual staff, business center, and event catering. All of the four hotels cater to the same segment  upper or high middle class families, top executives, and rich foreign tourists.

The future of Ecotourism

Analysis of Yellowstone National Park

    Effective conservation of nature can only be realized through embracing and exercising ecotourism principles that emphasize on intergenerational and intergenerational equity.  Embracing ecotourism as conservationists emphasize, facilitates a holistic approach towards sustainability that seeks to make all the key parties responsible stakeholders.  This paper provides an in-depth analysis of Yellowstone National Park in relation to implementation of ecotourism practices and principles.

Yellowstone National Park environment
    Yellowstone National Park presents one of the most spectacular conservation sites both in the United States and the world too.  As National Geographic (2010b) indicates, ecosystem of Yellowstone National Park warrants special focus with reference to ecotourism due to its high fragile nature.  Notably, the park is located in the temperate region which exposes the flora and fauna to extreme temperatures of up to 38 C and -54.4C in summer and winter respectively (Heather et al, 2008).  Summer forest fires, high visitation rates bad touring practices such as feeding the animals and littering are evident.  Besides, the park is one of the key national heritages that have rich history about United States. 

According to National Geographic (2010b), Yellowstone National Park is a home to a large number of flora and fauna that warrants special knowledge and conservation.  Due to its strategic temperate location, key biodiversity including mammals, fish, reptiles, birds and temperate vegetation are located in it.  Geographically, it presents some of the most spectacular geysers and hot springs in the globe (Folke et al, 2005).  Other geographical features include deep canyons, vast forests, alpine lakes and craggy peaks.  It is from these spectacular environmental features that the park is a center of tourism in the United States.

What needs improvement in this park
    Ecotourism as Honey (2008) explains, is a holistic outset that seeks to incorporate all the stakeholders in the tourism outset in facilitating greater benefits to the local communities, the visitors, economy and most importantly supporting conservation efforts.  To effectively articulate the concept of ecotourism at Yellowstone National Park, there is need to educate visitors on conservation aspects of the ecosystem.  Notably, most of visitors in the United States national parks do not effectively grasp the concept of sustainable conservation during their visits.  Of critical importance for this region is the need to involve local communities in conservation issues.  Besides, there are needed programs that would facilitate reduction of negative implications on biodiversity by the visitors as well as the management.  As (Folke et al, 2005) point out, conservation issues should be considered from the complexity of the natures interconnectedness and not in isolation.  Therefore, these improvements should be highly complementary and executed from a common sustainability objective.  

Possible risks from non-improvement
    Ecologists indicate that ecological injustices committed to nature have highly expansive negative implications that not only affect various generations, but might also be irreparable (Honey, 2008).  Failing to educate visitors may create the wrong interpretation on nature and therefore propagate possible negative beliefs and mythologies which may drive them away from latter visits.  Due to lack of effective understanding on the true nature of various conservation aspects on Yellowstone National Park, the visitors may further lack interest in touring the park.  This consideration would especially reduce the revenue generated from the park and therefore negatively affect conservation efforts.  Besides, failure to educate visitors would promote poor park behaviors such as feeding the animals and littering park which may diminish biodiversity and beauty. 

    Poor involvement of the local people may lead to their dissociation with the park which would be a major recipe for ecological degradation.  Heather et al (2008) indicate that key conservation malpractices would easily go unreported a consideration that may catalyze the parks degradation.  Finally, lack of effective projects on conservation such roads and directions marking as well as tour-guiding and biodiversity assessment may culminate to excessive off-road driving and consequent biodiversity loss.  

Importance of ecotourism and stakeholders to be involved in the park
    From the definition of ecotourism by Honey (2008), its principles and application have great benefits that spans through generations.  Ecotourism at Yellowstone National Park would therefore facilitate better understanding of biodiversity and its interconnectedness between the physical, chemical and biological components of environment.  Consequently, interest in conservation would create the need for supporting conservation initiatives in the park.  Notably, articulating ecotourism principles would guarantee greater sustainability of Yellowstone National Park resources for latter generations while increasing its present revenue generation from visitations.  Regional and national development would also be recorded from local community support and increased returns. 

    Key stakeholders to be involved would include the park management as the key facilitator, tour and travel companies as educators of the visitor and researchers to provide the needed assessment.  The federal administration would create the needed policies, institutional support and provide further funding during implementation (Honey, 2008).

Possible accredited ecotourism organization to be involved
    To effectively achieve the outlined objectives, it would be particularly critical to involve an accredited organization. As a result, Yellowstone National Park should consider involving the United Nations Environmental Program (UNEP) in designing, facilitating and guiding the whole process. Heather et al (2008) explains that UNEP has a strong basis of Sustainable Development evidenced by its role in Brundtland Commission, agenda 21 development and its holistic international orientation.    

Possible challenges and opportunities
Implementation of these improvements might however be encountered by the following challenges.  The highly contested definition of ecotourism may culminate to possible disagreements on target objectives.  Folke et al (2005) indicate that there is still no clear definition of term ecotourism a consideration that results to divergent goals.  In addition, tour companies and operators may object to the holistic objectives of ecotourism as it entails more commitment that increase related costs. 
However, the increasing awareness on conservation through education and media is a major opportunity for gathering grass-root support.  National Geographic, (2010a) indicates that most people in the United States have come out in support of ecotourism not only during their visits, but bust also in related activities.  Besides, ecotourism initiatives have great support from the state and federal administration as well as research institutions both locally and internationally.

    It is from the above analysis that this paper concludes by supporting the thesis statement, Effective conservation of nature can only be realized through embracing and exercising ecotourism principles that emphasize on intergenerational and intergenerational equity.  It came out in the analysis that Yellowstone National Park requires effective articulation of ecotourism principles to generate the sense of posterity.  Articulation of ecotourism should therefore be employed in conjunction with UNEP while emphasis should be laid on building up on the opportunities while reducing the challenges.

Impacts of Web Marketing on the Business of Low cost Airline Carriers in the GCC Countries

Though more recently developed, low cost carriers are giving full service airlines a stiff run for their money. As the competition between the two intensifies, each party is looking for ways of surviving by gaining a higher competitive advantage hence a higher market share particularly through marketing. One of the regions where low cost carriers have gain ground is the Middle East and particularly among the GCC countries. According to experts, demand for low cost aviation is huge in the Middle East. The region is argued to be a natural for the growth of low cost aviation. Low cost carriers are yet to achieve their potential in the region as most people still prefer paying more for extra comfort due to profusion of personal wealth and excessive disposable income. Low cost carriers have been forced to look for ways of marketing their services cheaply as marketing is one of the aspects of business that often takes the highest amount financial resources. In order to keep the cost of services low, actors in low cost airline carriers have turned to cheaper ways of marketing. Technological developments particularly the Internet has provided an answer to this. Low cost airline carriers in the GCC countries just like many other firms in other industries have embraced technological revolution and employ web marketing in one of their attempts to keep the price of their services low. This paper seeks to investigate the impact of web marketing on the business of low cost airline carriers in these countries. The paper seeks to achieve this by carrying out a qualitative study in which data will be collected by analysing case studies. The findings will be discussed in detail in relation which the research question and any recommendations made for any area that will have been identified as needing to be further researched.

The objective of this paper is to evaluate the impact of web marketing on the business of low cost airline carriers in the Asian economy which is experiencing rapid economic growth and with particular interest on the GCC countries. Surveys have been conducted to ascertain why most business firms have taken to web marketing and how it is affecting their business (OConnor, Eamonn,  Evans, 2004). Literature argues that the key issue with any strategic tool or plan is the extent to which its usage benefits those using it. Sometimes strategies are implemented without the management understanding their engendered advantages. Information technology is one of the tools that have been widely adopted in organisations in spite of the fact that it is hard to measure its value. The belief that technologies have several advantages and is always good has made its use prevalent particularly among marketers who use it as a strategic tool. The cost of technology is very high and often accounts for over 2 percent of an organisations revenue. Yet in spite of IT being credited with improving productivity, it still is not clear the extent to which productivity from adopting IT is rewarded in an environment that is competitive as various components have to be effectively used for quality usage to be achieved. Based on these beliefs about IT, this paper seeks to examine the use of technology in marketing and its impact on a business performance which particular interest on low cost airline carriers. This paper contributes to literature by exploring how the business of low cost airline carriers in the GCC countries has been affected by adoption of online marketing.

This paper will begin by assessing the background of low cost airline carriers and contrasting them with the full service airlines in terms of the cost of operation and traffic carried. The paper will concentrate on surveys carried out in Asia and specifically on the GCC countries. The study will highlight important findings such as the booking methods, passenger characteristics, fares, purpose of journey, types of trips among other data.

Background of Low Cost Airline Carriers in Asia
    Apart from reforming the competitive environment in most liberalised markets, low cost airline carriers have also made major impacts in the domestic passenger markets worldwide which had been largely dominated and controlled by full service carriers (Doganis 2006). Currently, low cost airlines provide 14 percent of the seat miles available in Europe with easyjet and Ryanair accounting for approximately 9 percent. According to OConnell,  Williams (2005), these carriers seek efficiency, productivity, simplicity as well as high utilisation of the available assets to offer their services at low prices.

    Prior to the year 2002, the Asian region had no serious low cost scheduled airlines operating.  The slow development in Asia was partly due to the perception that Asia could not replicate the models adopted in Europe and the United States due to lack of scarcity of secondary airports and the existence of regulatory restrictions which prevented easy access to the international markets. The second reason is argued to be true because most traffic and revenues are obtained the Asian international markets.

    Based on this, the low cost phenomenon is an experience that is relatively new in Asia and particularly in the gulf region where the GCC countries lie. Most of the required management and experience come from outside the region such as Ryanair. In terms of development, the Asian low cost airline carriers are still in their initial growth stage. In order to reach the maturity level of their European or American counterparts, these airlines have had to adopt strategies that will give them to attain a considerable share of the market and some competitive advantage over the already established full service airlines (Mason 2001).

    The Internet has turned to be a very important contributor to business organisations who have adopted the use of web sites for general marketing and to enable consumers purchase the service or product online. Low cost airline carriers are amongst the business firms that have followed this trend. This is still a very sensitive industry implying that the players have to be efficient in their operations so as to maximise on profitability due to the low cost nature of the business. The evolution of electronic business which aims at cutting down the cost of operation while at the same time increasing efficiency in terms of speed and accuracy is very essential to low cost airline carriers (Doganis 2001). Research shows that onlineweb marketing is one of the strategies used by low cost airline carriers in their business. This paper seeks to evaluate the impact of this marketing strategy to the business of these airlines. In so doing, this paper will establish whether web marketing is beneficial for this kind of business and its general efficiency in marketing. This is based on technological development and its adoption to be applied in almost all areas of business resulting to what is referred to as e-commerce. By assessing the impact of online marketing on low cost airline carriers, the paper will be able to identify how effective this strategy is in launching a new service or product into a market where one is not sure as it is in this case.

Literature Review
    The term market is usually used to refer to firms or individuals that are possible consumers hence potential buyers of a product with clear emphasis on the demand side of exchange opportunity. The marketing strategy adopted by any organisation is based on fact that not everyone out there can be pleased with the same thing hence buy it. It   is therefore usual to view a market as a place that is made up of relatively homogenous categories of potential customers whose needs, interests, wants and other attributes are similar (Wedel  Kamakura 2000).

    A market can be conceived in several ways. One way is that a market can be regarded as a geographical area. It can also be conceived as a body of buyers and sellers possibly on a specific plane in the distribution system. It can be perceived as a mixture of forces which determine price and the exchange opportunity whereby markets are classified as pure competition, imperfect or as monopoly. The fourth way of perceiving a market is using it to show the potential demand for enumerating products or classifying the actual potential buyers. It is this last perception of a market that make business firms to come up with strategies that will it possible for them to identify the needs of their potential buyers hence meet them through their products (Wedel  Kamakura 2000).

    The internet has been developed to offer a market which can be defined using any of the discussed concepts. Online shopping and online marketing are examples of ways through which business firms have taken advantage of the market offered by the Internet. Business firms are depending on the knowledge that nowadays most people have access to computers that are connected to the Internet as the application of computer technology particularly in accessing information continue to grow. Online marketing which is also referred to as web marketing, i-marketing, e-marketing or Internet marketing is the use of the Internet to market services or products. One of the advantages of the development of the Internet is that it has brought media directly to the global audience (Beynon-Davies 2004). One of the unique qualities of web marketing is the interactive aspect it has in that it provides eliciting responses as well as instant response from potential customers. Web marketing has a wider scope as apart from the Internet, wireless media and e-mail, it also includes management of electronic customer relationship and their digital data (Timmers 2000). 

According to research, marketing is a very significant aspect of any business firm. This is based on the fact that sales hence profit margins and growth entirely depends on how well marketing is executed. Despite its great importance, marketing is also the most expensive organisational activity and takes the largest portion of a business organisations budget. Research also implies that the most successful business firms are those with effective marketing strategies in spite of the high cost. This is based on the fact that good marketing is the only way of getting the products to the consumers.

    Businesses have in the past depended on advertising through the media (radio, television, and newspapers), public relations and carrying out promotions as the only marketing tools. These tools and particularly advertising and promotions have been found to very costly eating into the profits of business organisations. Public  relations is not expensive but has been found to be ineffective as the organisations have absolutely no control over what the media decides to air about them. Technological development has come in to the aid of business firms and offers them the option of e-commerce which makes it possible for them to carry all their business transactions including marketing over the Internet (Beynon-Davies 2004). The quintessence of business is to minimize on operation cost so as to maximise on profitability. Based on this fact, most businesses particularly those that use low price as their marketing strategy are in pursuit of ways that would make it possible for them to reduce on the hefty marketing costs without compromising on the quality of their products or on the number of potential consumers reached. Most of them understand the potential of electronic business in achieving this aim. Web-marketing seems to be the tool to employ as it has been found to be effective in terms of time, accuracy, cost and the number of people reached (Timmers 2000). Web-marketing is argued to be one of the various forms of e-business that has enabled business companies that have employed it to experience tremendous growth in sales hence profit margins at a lower cost.

    According to Faville (1961), most business firms today function to establish and maintain a market for their services and products. He argues that they conduct elaborate campaigns to rouse demand for their products while at the same time diverting this demand from their rivals. Most businesses are therefore engaged in demand creation, one of the most crucial functions of marketing. Online marketing as one of the methods of marketing functions the same way, seeking to meet consumers demands and to satisfy their needs. It involves identifying consumer needs by studying their behaviours and coming up with strategies that correspond to the established behaviours so that the business remains relevant in the market and to the consumers (Solomon 1994).

Methodology, Data Collection and Method Used to Analyse the Data

    Based on the geographical location of the countries the researcher intends to study, it is not viable to carry out a primary research. This is because of the distance between the researcher and these countries. In order to save on time and financial resources which are very crucial in research studies, the researcher intends to carry out a secondary study in which data will be collected from case studies.

    Apart from the fact that this method is cheap and less time consuming, case studies require the researcher to apply analytic skills in solving the research question. It also allows them to examine the complexity of the issue hence explore various available solutions. Using case analysis also enables the researcher to apply new skills therefore improving the quality of the study (Tellis 1997). In this study, the researcher gathered several cases that were relevant to the study. Data was collected from reputable journals and other sources on web marketing and its application by low cost airline carriers. The collected data was then analysed in relation to the research question and a conclusion made.

    In order to analyse the data collected from the various cases, cross-case search for patterns was used. This method was used as it requires the researcher to analytically examine the data, looking at it in different ways before drawing a conclusion (Yin 1994). In this study, the collected data from the studied cases was divided and grouped by type. Each group of data was then thoroughly examined. The aim was to identify matching patterns which increased the strength of the findings. In the event of conflicting evidence, deeper probing was done to determine the source or cause of the differences. All evidence was treated in a fair way so that an analytic conclusion can be drawn.

Discussion and the Results
    According to Sorensen  Buatsi (2002), use of technology in marketing can have very little or no impact at all on an organisations profitability depending on how it is used and the managements knowledge of how such technology can of assistance to the organisation. These authors argue that success depends on how well the management assesses such strategic decisions as well as the value of information technology. Successful firms that enjoy positive impact of technology are those that effectively integrate and manage its application in the organisation. Stone, Good  Baker-Eveleth (2007), argue that using web marketing implies that an organisation has adopted information technology in its operation. According to these authors, thorough marshalling of human, environmental and technological resources by the management can enhance the impact of using online marketing on an organisations performance.

Most of the studied reports imply that the key goals of web marketing are to create an impact, make targeted people take action and to ultimately make a profit. In order to achieve these critical results, online marketing must be unique and on the target. It is not however a simple activity as leading people to ones site is quite difficult.  In an attempt to inform people and attract them to their site, most businesses send personal messages to potential buyers email boxes. By adopting this method of marketing, low cost airline carriers have been able to identify honestly interested customers and communicate oneto one with them which is not attainable with other kinds of marketing such as advertising through the media (Doganis 2006). This method has helped them to pass inform more people about their services increasing the number of customers hence sales as people have a clear idea of what the service is all about. Online marketing also allows geo marketing to be used to attract people to ones site. Geo marketing enables the firm to identify geography gender and group hence determine the specific group to target for their products. Low cost airline carriers have been able to use this method to attract young people and business men who the services apply most to (Mason 2001. These groups are usually identified through study of market and consumer behaviour by the marketing professionals. This method has enabled these carriers to save on costs as well as time. This kind of marketing is not based on for those who might be interested but rather on those who are interested as the professionals through the studies are right on target. 

A study carried out by Yang  Oliver (2004), found that many people are now relying on the web for exchange of information making the Internet a very important source of information. In assessing the impact of web marketing, these authors looked at the benefits of marketing using this method. These studies argue that web marketing is one of business imperatives. They base this argument on the fact that the Internet has become an irrevocable trend that is unstoppable (Minter 2009). It does not matter the kind of business one is operating in, they will lose valuable customers in the event they lack an online presence. Research indicates people regularly search for goods and services using their computers, a routine that is enabled by the yellow pages (Muhammad 1996).  In the event a business is not on the web, consumers will choose another firm with whom to deal with.

Online marketing is also cheaper (Docksai 2009).  It is way cheaper than placing advertisement in the media or conducting promotions. What it is more, it enables the business to reach more people, actually globally as it is not restricted to a certain location all within a very short time. Online marketing is a strategic tool for a business that is still new in the market and is seeking to establish itself. It enables small and new businesses without enough capital to advertise through the media which is very expensive to compete relatively well with large companies that are already established in the market. This fact is applicable to our case as low cost airline carriers are still new in the aviation industry in the GCC countries. Using web marketing has enabled this business to gain popularity and increase its sales as they have been able to successfully establish themselves in a market that was initially dominated by the full time carriers all at a relatively low price.

Online marketing has also made it possible for low cost airline carriers to differentiate themselves from their competitors (build a name and reputation for themselves), a task that is often the most difficult for new players in an industry. It has enabled these airlines to provide their customers with all the information they may require. It has also made it easier and faster for these carriers to serve their customers. It is worth to note that most bookings are done through the internet. This is faster and cheaper as it avoids need for travelling agents. Customers do not have to travel all the way to the booking offices or place phone calls to make inquiries. Since a large population of people in the GCC countries have personal computers and access to the Internet, most bookings are done online greatly reducing costs for the low cost airline carriers while at the same increasing efficiency (Kernchen 2007). This has ultimately increased the number of customers, particularly young people and business people who are attracted by the efficiency increasing sales for these airlines (Proussaloglou  Koppleman 1995).

Web marketing has also had some negative impact on low cost airline carriers. Marketing online is not free and as cheap as it is believed to be. It requires an organisation to have a well established information and technology system which is costly to implement and maintain. These airlines have therefore had to part with substantial amounts of money in order to effectively run the websites for marketing. They have also had to deal with huge amounts of information that is characteristic of information technology.

    Web marketing, one of the many forms of electronic business which is an aspect of organisational adoption of technology has several benefits and positive impact on businesses as long it is well managed. The two most important aspects of technology that attract business organisations are cost effectiveness and high speed. The primary goal of low cost airline carriers is to provide services at a low cost by charging low fares while at the same time making profits. Low cost airline carriers are also new in Asia implying that those operating in this business have to establish a market and maintain it by struggling against their full time carriers competitors. In order to achieve this goal, low cost airline carriers in the GCC countries particularly the UAE and Saudi Arabia have been forced to employ strategies that will make this possible but at a low cost for them to continue operating. As a result, most of them have turned to use the Internet as a marketing tool. Web marketing has generally increased the competitiveness of these airlines in the region. It has made it possible for the low cost airline carriers to inform and attract customers to their services increasing their sales while attaining them a share in the market. Due to web marketing, these carriers have been able to save on their marketing cost hence continue charging low fares as they aim to. Low marketing costs, fast access to many people and the ability to do bookings online through web marketing have enabled low cost airline carriers in GCC countries to establish themselves within the aviation industry market in the region and are giving the full time carriers a run for their money due to the competitive advantage they have been able to achieve as a result of saving on the cost of operation and charging low fares due to reduced cost of marketing that usually accounts for the larger portion of an organisations revenue.  Web marketing has basically increased growth of low cost airline carriers in GCC countries due to increased sales due to the created high demand for these services by consumers.
Harrahs Cherokee Casino and Hotel has been very successful economically by using guest data and guest history to implement revenue management tactics. This may raise issues concerning the ethical use of customer data for business purposes. This paper therefore undertakes to draw the line between which the customer data can be used in providing the guest with the right product for the right price and the need to respect and protect the privacy of the customer. Basically, this term paper undertakes to discuss this issue of using private customer data for revenue management purposes under the light of customer relationship management (CRM) from a business perspective.

Harrahs Casino is the Worlds biggest provider of casino brands and entertainment, and occupies about four million square feet of land that houses forty thousand hotel rooms, and has about a hundred thousand employees. Harrahs Entertainment came up with data warehousing which would successfully support a shift to CRM-oriented strategies for corporate purposes (Norman  Torn, B 2003, p. 28). The Harrahs Data Analysis, in 1997, came up with a loyalty program which was used in initiating all the data gathered from all the selling points. In 1998, they began mining and doing an analysis of the data they had accumulated. The result was that any Harrahs customer spent about 36 percent of gaming dollars with the company, and 26 percent of the customers produced about 82 percent of revenue. According to the statistics, the best of their customers were basically high rolling, but were just the middle aged people, the retired teachers, bankers and even nurses and doctors who gave much income. This has thus created the question of using customer private data, and to what extend should this data be used.

Ethical Use of Customer Data for Business Purposes

Securing any data belonging to a customer is something very vital and which requires an examining vendor, and safeguarding from both external and internal threats. In order to understand why this is very vital, the average cost charged in any data breach is around 202 US Dollars for every record of the customer, should the data breach have come from a hacker, inadequacy of the systems, or inappropriate use by a company. Because of that, there are limits at which the customers private data can be used. This means that the company should use the data if only it has the necessary mechanisms of ensuring that there is no custodial loss of the customers data. If the loss occurs, it will definitely incur a liability on the company (Talluri, 2005, p. 38). A company is therefore in the need to ensure it has a safe security policy which meets the requirement of the data security. That being the case, it should be necessary to note that the data does not give the public the main details of the customer.

The implication here is that, in the event there is not a single legitimate business idea or reason for using the data, it is hence required that the company discards the data. Otherwise, should there be any data loss the company will have to be liable. Because of that, there are limits and boundaries at which a customers data can be used for business purposes. For instance, if that data has to be used, it is required that the actual information is never used, but just featured only. Although a number of companies make the customers sign for legal provisions that the company can use the information provided, the law still gives provisions that there should be no data exposure to the public pertaining any companys employee or customer.

Due to these factors, it has been quite challenging for any given organization to maintain a proper balance, and be able to offer security over the data in its hands. Therefore, it would be necessary to come up with the major ethical consequences which may arise from this use of private data (Norman  Torn, 2003, p. 47). Because of that, there are a number of items which managers and implementers of technology can put into consideration whenever using any given data belonging to the customer or employee. The company should develop systems whereby the permitted users of the information have access to some given levels of information which may not compromise the security of the customers private information. Also, it should be necessary that the end-users of the information define the ethical standards that must exist when using the data for the purposes of the business.

All companies should also be dictated to define the boundaries with which they will integrate with public or customers data, and where the integration will occur in order to avoid conflicts in interests. Also, it is also necessary that companies do not in any way use real or live customer data when doing their testing purposes. This can be done through sampling whereby only a portion of one customers data is used, then another portion from another customer, and so on. This ensures that the data obtained is reflective of the management, but on the contrary not depicting any exact data of one customer, client, or employee. Also, the data which is locked in the systems should never be accessible to anyone in the organization. This will ensure that there is enough security for the customers data (Talluri, 2005, p. 44).

There have also been some emerging regulations that a company is required to define to what extent, and how, and who will be doing data mining. This can be done by putting necessary restrictions in the efforts of mining and giving necessary set of information. There should also be a built notification system which would always monitor any illegal data being mined for inappropriate usage (Norman  Torn, 2003, p. 50). The customers should also be allowed to block any kind of integration of their own private information, but this will be dependent of the customers information and availability in the web. It should therefore be remembered that all the efforts being put in place are still in accordance with the governmental laws. That is to say, nothing is so sacred to the government because, if the government wants to access some information about a given individual, they will have to get it. But with the company use, the company should be given limits through which these customers data should never be used for the benefits of the company. The use of individuals information will kill the customer-company relationship, and therefore making customers withdraw from the company.

Therefore, it should be appropriate that, if any customer data is to be used by any given company, then it is necessary that the data is used in such a way that it does not expose any details of a given customer. This can be done by not using exact figures, but by just given random approximations which cannot expose the whole of the data. Also, it should be necessary to have all the right measures in place in ensuring that the information about the customers and clients is never compromised at all (Norman  Torn, 2003, p. 73). Today, technology is one of the powerful tools for enabling manufacturers to be able to collect a broader spectrum of the data they have acquired so that they can be able to design better decisions and come up with marketing decisions. These will all be based on the requirements, tastes and preferences of the customers. Therefore, it will be necessary for us to note that it is important that the company will use the data to improve customer-company relationships, and be able to provide the best services to the customer. That being the case, it is necessary that the way the data is used does not compromise or expose the security of the customers information (Talluri, 2005, p. 53). This is the reason why Cherokee has been integrating its marketing and Revenue Management so that the Customer Relationship Management and Revenue Management systems are antagonistic to each other. Marketing will be used to send automated phone calls, and e-mails to the targeted customers (George, 2003, p. 68).

Tourism in France II

An overview of prominent tourist destinations and their offerings

Auvergne

Auvergne is one of the most beautiful rural landscapes of France. At the center point of Massif Central, the region is prominent for its volcanic activity, which began about 20 million years before. The Parc Naturel Regional des Volcans dAuvergne and the Parc Naturel Regional du Livradois  Forez are the largest areas in France to be environmentally protected, with the region being unspoiled. Auvergne can broadly be described as a mountainous and rugged countryside with rocky gorges. There are not too many towns in Auvergne, given the countryside and the forested volcanic landscape. The extinct volcanoes too provide for a strange and beautiful place. Given the innumerable lakes, streams, geysers, gorges, and mineral springs both hot and cold the area attracts people seeking relief for various ailments including rheumatism, arthritis and such other illnesses. The region was earlier a central point of feudal fighting during the Middle Ages. The Le Puy-en-Velay was one of the starting points to the pilgrimage to the Shrine of Santiago de Compostela in Spain in 950. The Via Podiensis is a very scenic route still sought by pilgrims from Europe and France, which has been recently included in the UNESCO World heritage sites.

Auvergne was added to the royal territory in 1213 by King Philippe-Auguste. The region experienced immense sufferings subsequent to the War of Religions of the 16th century and the epidemics and food shortages, in the subsequent century. Although peace and tranquility returned during the 18th century, resource shortages forced people to migrate to other regions of France. The 1858 rail link between Paris and Clermont Ferrand brought economic boom to the region. 

Clermont Ferrand, the largest town and capital, is at the center of the Auvergne region, which has several dormant volcanoes and black lava stone buildings. The notable landmark of the city is the gothic Cathedrale Notre-Dame-de-lAssomption with its black spires visible from any point of town, built from lava rock. The Romanesque basilica Notre-Dame-du-Port is an UNESCO world heritage site, which is near the Rue du Port.  The Puy de-Dome is the highest dormant volcano in Clermont Ferrand, with a bus going during summer, where there is a restaurant and hiking, parasailing facilities. The Puy-de-Dome has been recently added as one of the six grand sites of France.

The cathedral town of Saint Flour has an interesting upper town up the cliff and a lower town. The upper town has the Cathedral of Saint-Pieve with a statue of Christ carved from black wood. The Museum of Haute Auvergne is housed in the Episcopal palace while the Art and History Museum is housed in a building of the renaissance period. Brioude on the southern part of Auvergne has the 11th to 14th century largest Roman style Basilica Saint Julien Church whose frescoes and paved floorings are notable. The river Allier is very beautiful one and provides many water sporting activities. One of the longest rivers of France, the river flows through dense valleys, beside many sleepy villages. The wilderness of the majestic river and its picturesque surroundings can be best experienced either from the river itself by canoeing or rafting. There is also a train running by the Allier Gorge, which offers one of the most spectacular riverside travels of France. The railway line itself is an engineering marvel with its several tunnels, bridges and viaducts. To the north east of Clermont Ferrand is Vichy, which is the second biggest town in Auvergne. Vichy played an important role during the Second World War as the government center under Marshal Petain. Apart from the Palace of Congress, Vichy is a notable spa town particularly sought for the healing powers of the local water. The Castle France and the Covenant of the Celestins are among the interesting buildings here. The town of Moulins to the north of Vichy is an historical center of great interest. The Notre-Dame et Sacre-Coeur Cathedral has stained glass windows, with its bell towers and interiors highlighting the 15th century architectural excellence. Moulins is classified as an art and history town of France. 


Champagne Ardenne

To the north east of France is Champagne Ardenne, which produces excellent champagne. Apart from its reputed vineyard sceneries, the region also has several natural parks, forests and lakes.  Ardenne has endless forests to the north with many untampered villages to the south. The region is the home to the worlds most celebrated drink champagne. Its town of Epernay with expensive houses and mansions exhibits its champagne based wealth. The tour of champagne houses can be started from the Avenue de Champagne. At Castellane, you get to view the town from the 1905 tower. The town of Reims is notable for the Reims Cathedral of 1211 to 1480, which is one of the best examples of French Gothic architecture. Apart from its sculpture and glass windows, the cathedral has 35 statues at its western portal. Similar to the Smiling Angel are notable small figures of angels, which are among the famous of the cathedrals sculpture. The Palais du Tau which is now a cathedral museum was earlier the residence of the King of France, and popular for its statues and tapestry.

The Champagne Ardenne had played a prominent role in the developments of French and European history. The region, then called the lower Belgium , thrived under the Gauls. Several European powers forged a coalition in 1214 to challenge the growing power of France. But King Philips forces defeated the coalition, which included England, at the battle of Bouvines. France was then a leading European country. However the political unrest and the religious intolerance of the 16th and 17th centuries left their scar on the region. The developments until the Reims Armistice in 1945 has considerable relevance on the history of Champagne Ardenne and the development of its buildings and cities. The city of Troyes is described as La cite en forme de bouchon de champagne which literally translates into the city in the shape of a champagne cork, which is evident from the aerial views. The city has several churches with each having its own unique features. The Saint Remy Church with its clock on the bell tower and the church where Henry V married Catherine of France, the St Jean-au-Marche are notable churches.  Langres is an attractive town above the Marne River. The town is surrounded by the ramparts of about 3.5 km long and include fortified towers and gateways. While some parts of the ramparts dates back 2000 years earlier, some others are very recent. The rampart can be toured by a little tram, with Langres being the first French town to have a train able to climb steeper slopes. These trains run on an additional special notched rail for a better traction.

In the Ardennes department, the countryside draws nature lovers and walkers while the lakes of Vieilles Forges draws canoeists. Ardennes also has several castles and fortresses, many of which even date back to the middle ages. The cathedral of Sedan and that of Rocroi are popular of them. There are also several manor houses and residential chateaux pertaining to the 18th century. Charleville-Mezieres of the Ardennes department was formed in 1966 as a result of merger of two towns Mezieres and Charleville, which can be described as the gateway to the department. The region is ideal for nature lovers and trekkers who want to enjoy tranquility of areas where tourism is yet to take off in a big way. The place Ducale which forms the central hub of Charleville was designed by the architects of Louis XII who wanted to introduce a new urban planning system.


Limousin

Limousin is considered the least populated region of France, with lush, green nature all round. Located in central France, is an ideal place for those seeking unspoiled, remote tranquility. With over 1000 lakes, several rivers and gorges, the region is particularly of interest to water sports lovers of canoeing, kayaking, sailing and fishing. Also called the heartland of France, Limousin is also considered the gateway between the relaxed Mediterranean south and the industrial north. With the costs considerably lesser compared to the neighboring regions, the region is by large unexplored by foreigners. The capital Limoges though not generally a hot spot for the tourists, has notable buildings like the train station, the gothic Cathedral of Saint-Etienne and the Cour du temple.  The Porcelain Museum and the Bishops Palace Museum are also to be seen. Close to Limoges is the town of Rochechouart, also named the the countryside of the meteorite, which was hit by a 6 billion ton meteorite. Although many consider it as the largest meteorite strike on earth, there is little evidence of it now. The walled city also has a 13th century chateau, which houses a modern art museum.

Limousin was part of the province of Aquitania under the Romans. During the 10th century, several feudal units ruled the region. Northern Limousin was regarded as the country of Marche. In the middle of the subsequent century, the Duke of Aquitaine ruled a substantial part of the region, with the counts of Auvergne and Angouleme conquering the other regions. The French and the English engaged themselves in an increasing competition for Limousin in the mid 12th century. Henry IV brought the region under the control of France after the Hundred Years War. It became the French province of Plateaux du Limousin in 1790 with Limoges as its center. 

The village of Treignac on the River Vezere, has medieval houses with well-decorated doors and windows. These decorations include the shells, which are passed on as tokens of reverence by pilgrims going to Santiago de Compostela. The 12th century market hall and the Chapel of Penitents are also very interesting. The extensive medieval town of Uzerche is a notable town with its several fortifications and old houses behind it. The 16th to 18th century building, Maison Boyer Chammard with its unique balconies is really interesting.  It is possible to walk along the banks of Vezere, with tables laid out for picnics. 

The villages of Collonges-la-Rouge, Curemonte and Turenne form a cluster of three most beautiful villages of France, which is located in the south of the Correze department. Collonges-la-Rouge is very popular village among the tourists to the region. The place looks red all around due to the color of the locally available stone from which the houses are constructed. The Saint Pierre church, which dates back to the 11th century is particularly striking because of its white stone observed on the doorway. The village of Curemonte is very pretty and has three prominent chateaus. Dramatic views of the Limousin valleys can be got from Curemonte due to its location up the hill. The beautiful village of Turenne dates back to the 13th to 16th century. The Cesar Tower of the 12th century and the clock tower built about 200 years later are very interesting. Meymac is another town in the Correze department, which has to be explored. The Abbey of Saint Andre, the church of Saint Leger and the belfry of 13th century are notable points of interests.  The Meymac Museum offers a wonderful testimony of the bygone years.  The small village of Saint Angel is close to Meymac on its west. The Abbey of Saint Michel des Anges was once the home of the Benedictine monks. The first monastery is believed to have been established here during the 8th century. 


Lorraine

Lorraine in the northeast frontier of France has its borders shared with Germany, Luxemburg and Belgium and is also called as the Pays des Trois Frontieres or the land with three frontiers.  The region is well recognized as being the invasion route for France. Several invasions and conquests had occurred through the region in its history. The geographical location of the region has made it prone to innumerable wars and conflicts. It was twice separated into two distinct parts, one under France and the other being with Germany. The limestone ridges of Cotes de Meuse and Cotes de Moselle run through the clay hills of western Lorraine.

At the fall of the Roman Empire, the Merovingien King Clovis took control of Lorraine till he died in 511. Earlier under the Romans, the region was a part of the Belgium Province. In 843, upon the death of King Charlemagne, the Carolingian empire was split among his three grandsons. King Lothar received the Midlands as his share, with the area and territories controlled by him becoming known as Lotharingia, which then became Lorraine. With the fading of the Carolingian power, the region came under duke rule. Stanislaus I of Poland later ruled the region between 1733 and 1766 after which it was made a part of France.   

The town of Bitche is close to Frances border with Germany.  Behind the town is a massive citadel located on a hill, which was constructed during the 18th century. The citadel was instrumental in thwarting the invasions of the invasions in 1793 and 1815. The towns previous gateways and the church of Saint Catherine with its impressive organ are other main attractions of the town. Verdun on the regions north was a major clash point in the First World War, resulting in an estimated 750,000 deaths. Many visit the region to pay their respects to those who lost their lives in the battle. The battlefields and the forts like the Fort Vaux and the Douaumont Fort are visited as a normal practice.  There are many war memorials and monuments commemorating the World Wars. The museum on World War I has an exhaustive collection of objects pertaining to the war.

Nancy located on the Rhine Marne canal is an attractive city. The Musee de Beaux Arts showcases the works by artists like Eugene Delacroix and Edouard Manet. The Muse de lEcole de Nancy is also notable for its outstanding exhibits, apart from its splendid glass windows and carved furniture.  The Park of Peoiniere with elaborate gardens and the gothic Basilica of St. Epvre are also notable places in Nancy. The Place de la Carriere with its Rococo style gates that once held races is not to be missed.  To the north of Nancy is Metz, with its wonderful riverside parks and elegant public squares. At Metz, the Cathedral of Saint Etienne is a must see structure given its stained glass windows dating back to the 14th  20th centuries. The world famous Gothic style church had its construction started in 1250 and completed in 1522. Its interior is about 123 meters long and 42 meters high. The Muse La Cour dOr has valuable Roman and Medieval art collections, which include the tombs of the Merovingian kings. The ancient theater Place de la Comedie pertaining to the 18th century is an important place of cultural interest. Known for its music qualities and choreography, the center attracts theater lovers from all across Europe. The town of Bar-le-Duc is quietly located by the River Ornain which includes an historical upper town and a modern lower town. Various steep stairs are used to reach the upper town.  Narrow streets dotted with several medieval houses, the 15th century chateau ruins, the clock tower and Saint Etienne church with its famous corpse carving are also very popular.


Pays de la Loire

Pays de la Loire region in western France has over 450 km of coasts and sandy beaches and attracts people considerably. Also called the Western Loire, its rugged Atlantic coast is in high contrast to the central green countryside. Apart from being a holiday destination, Pays de la Loire is also sought by second home buyers.  The region has plenty to offer including old and splendid cathedrals, monasteries and year long music festivals.  Cities on the coastline like Saint Nazaire is noted for its water sports.

The region was a cradle of feudalism after its return to the French crown in 1202. It served as an important platform for renaissance ideas during the 16th century, in several fields including literature and music. It was affected by the Wars of Religion, with peace and order being restored under King Louis XIV. The French Revolution of 1789 faced stiff resistance at Maine and Anjou, which opposed the religious and administrative reforms. The local armies with white flags, which was the royal color, supported the church and the king. In October 1792, the forces were defeated in Cholet. The subsequent year, they however retaliated by forming gorilla troops, Chouans. The Vendee War went on for two years involving surprise attacks and severe battles. With the capture and execution of the rebels, Vendee saw peace again. In 1804, La-Roche-Sur-Yon was built by Napoleon, with an intention of preventing further uprisings.  

Nantes the former capital of Brittany is today an important city of the Pays de la Loire region.  Nantes has been rated by the Time magazine as the best livable town of France. The Chateau des Ducs de Bretagne is at the heart of the city, which belongs to the 13th century. The castle was very important in ending the War of Religion and the forming of the 1598 Edict of Nantes. The castle has a residential palace surrounded by towers and fortifications. North of the castle is the Nantes cathedral with a pair of massive square towers. The entrance with its ornate decorations, high interiors and the marble tomb of Francois II and his wife are other highlights of the cathedral. The Nantes botanical gardens spread over 16 acres has an exhaustive range of plant species.  

The town of Angers is popular for its floral displays, with flowers adding color to the town. The Chateau dAngers, with its Apocalypse tapestry is also a highlight of the town. The twelfth century Cathedral of Saint Maurice with its very remarkable twin spires is also notable. The Logis Barrault built around 1500 today hosts a public library and a museum, which has many noted sculptures and paintings, including works by David dAngers. The Fontevraud Abbey which was built in the 12th to the 20th century is the largest monastery in Europe. It was under the command of an abbess and surprisingly had a nunnery and a monastery. The tombstones of Henry II, Eleanor of Aquitaine are also in the abbey. Considered as the most powerful abbey in France prior to the French revolution, the building is today a French National Monument.

The island of Noirmoutier can be reached from the mainland France by a new bridge or the traditionally used road Passage du Gois, which can be entirely submerged during high tide. Low buildings with white washed walls are typical of the island. Entertainments involving water activities can be seen in Herbaudiere, at the northwest of the island, while a 12th century castle and church are in the islands northeast.  Sables dOlonne is one of the beach resort towns along the western Vendee coast, which hosts the Vendee Globe yatch race, occurring once in every four years.


Corsica

With interesting and fascinating coastlines and with mountainous type interior regions, the island of Corsica on the southeast of France offers some of the best beaches of the world. Apart from its ideal weather, its 1000 km of coastline, mountainous scenery and its notable towns project Corsica as an ideal destination. The fishing villages of Erbalunga and the port at Porto provide an ideal setting for exploring the Gorges de la Spelunca and Aitone forests. The Parc Naturel Regional de Corse has several plants and animals, which are protected. However the park cannot be easily accessed always. The association of the island with prehistoric occupation has resulted in the island having several megalithic sites, dolmens and stone structures.  Corsica has plenty of domestic animals like pigs, goats etc., and therefore Corsican food includes great bacon, ham and meat and sausage. The seafood here too is very fresh and tastes good. It should be noted here that the villages of Piana and Saint Antonino are listed among the most beautiful villages of France. Piana found in 1725 has several narrow streets, bars and boutiques. The road connecting Piana and Porto unwinds through a wonderful landscape called Calanche. The Calanche of Piana has strange rock formations and red cliffs that are sometimes very deep and plunge into the sea. It is perceived that the rock formations that include a bishop, dog and a shepherdess were carved by the devil himself. The Calanche is a UNESCO protected site.

Corsica is believed to have been inhabited even in the Mesolithic period. After being held by the Greeks and later the Etruscans for brief periods, the region came under the Roman Empire. The region was then the subject of dispute between the two republics of Pisa and Genoa. It came under the Genoese control in 1347 who held it till 1729 except in 1553, when it was with the French. The Corsican revolution struggle, which originated in 1729 led to the forming of an independent Corsican state in 1775 under Pasquale Paoli, and was a sovereign state till 1768. The Republic however still had Genoese occupying major coastal cities. The Republic of Genoese secretly sold Corsica in 1764 to France. After the civil war of 1768 69, Corsica joined France, thus ending its sovereignty. 

The town of Ajaccio on the west coast is well sought by tourists for its consistent warm climate throughout the year. The birthplace of Napoleon Bonaparte, you can visit his place which is now the National Bonaparte Museum. The renaissance cathedral, Notre Dame de la Misericorde is very popular as it was here that Napoleon Bonaparte was baptized. One can also take a boat trip from Ajaccio to the Isles Sanguinaires. On the north east is the port town of Bastia. The old port here which though not very active has several jaded Venetian style buildings which is a wonderful sight. You can take a train from St. Nicholas and travel for 45 minutes through the main places of interests of the town. The town of Sartene is in the south east mountains of Propriano. A notable fact of the buildings here is that they are built of the same rock on which they stand. A good view of the town can be got from the place de la Liberation, which is at the center of the town. Prehistoric sites, dolmen and menhirs can also be explored at Sartene.

Corte, about 40 km east of Bastia, is another mountainous town. The citadel and the Museum of Corsica are important places of interest here. The citadel is located atop a large rock up the hill, which is reached by walking through narrow streets uphill, which sometimes are too steep. The viewing platform close by provides a fascinating view of the surrounding mountains. The town can be easily toured, given its small size, where all paths can be seen to lead and join the main road. 


Franche Comte

Franche Comte on the east of France is a small region close to Switzerland and Germany. Its 44 forest cover showcases its greenery and nature. Nestled between the Vosges mountain ranges on the north and the Jura or forests on the south, the region includes pine forests, cultivation fields and ramparts. The Jura Mountains though not comparable to the Alps, are however the countrys major cross-country skiing area. The region des Lacs has innumerable waterfalls and gorges with small villages having wonderfully decorated belfry does. The valleys of Doubs and Coue are also popular with their timber houses beside the rivers.


The region was occupied in the 4th century B.C, by a Celtic tribe, Sequani. It became a part of the Roman Empire in 52 B.C when Julius Caesar defeated the Gauls. The region was conquered by the Franks in 534 A.D. Several small countships joined together in the 10th century to form the Burgundy county, which later in 1032 came under the Holy Roman Empire. The name of Franche Comte or Free County was first used in the official records in 1366.

Franche Comte went to the Duke of Burgundy, Philip the Bold in 1384, through marriage, who structured it with councils and parliament around Dole. Again in 1493, due to dynastic marriages, it went to Habsburgs under the treaty of Senlis, only to be passed on to Spanish Habsburg in 1556. Franche Comte was invaded and devastated by the French in the Thirty Years War. Spain defended the region but in 1665, Louis XIV claimed Franche Comte in his wife Maria Theresas name. After three years, the prince de Conde conquered it but was forced to return it to Spain under the Aix-la-Chapelle treaty. Another invasion was led in 1674, and the Saint Martins arch in Paris was erected to commemorate the annexation of Franche Comte by the 1678 treaty of Nijmegen. Anti-French feelings were strong till the 18th century, despite the region being given a parliament and a university.  The administrative reforms of the 1790 saw the formation of departments in the region. In 1982 Franche Comte was brought back as an administrative region.

The town of Besancon in the Doubs department is encircled by the river Doubs. The popularity of Besancon lies in its several fortified towers, Roman archs, fountains and many churches rather than any notable monuments in particular. The Battant Bridge which was built to connect Italy with Rhine Province was built by the Romans. Among its five arches, the middle arch is about 13 meters. The Granvella Palace pertaining to the early 16th century has a massive arch entrance supported by 2 pillars and a wonderful arcade in the courtyard. The astronomical clock of Besancon built in 1858 has over 30,000 parts and 57 faces to provide a lot of information including tides and eclipses. The clock is listed in the National Monuments of France. The Royal Salt Works near Besancon was constructed by Louis XV as industrial buildings. These buildings have columnar classical design and are generally simple. Exhibition on various themes are conducted here these days. At about 30 km to the south east of Besancon is Lods, a village listed among the most beautiful villages in France.  The Loue River valley is very popular with its gorges de la Loue which is a canyon formed through several years of river erosion. The valley is also sought for canoeing. The town of Pontanlier, which is on the border with Switzerland, is about 837 meters above sea level. The towns Triumphal Arch of the 18th century is a huge stone arch entrance, which marks the towns entrance. The arch commemorates the French seizure of the regions. Lons-le-Sauniere at the eastern region of Franche Comte is notable for its streets, which radiate and spread out from a large open square. The streets have 17th century town houses lining them on both sides.  The archeology museum here has the oldest dinosaur remains in France. Lons, noted for its public executions during the 19th century is also a spa town for centuries. At 8 km from Lons-le-Sauniere is Baume-les-Messieurs, listed among the most beautiful villages of France. The Benedictine abbey of Saint Peter, which dates back to the 10th century is a popular attraction. The village is mainly unspoiled and the location Cirque de Baume where three splendid valleys meet, is a wonderful sight. 


Picardy

Picardy in the northern France is particularly popular with those who love fishing and water sports. The region is also popular for horse riding with horse riding being an important local game. Golf and archery are also popular in the region with a major archery festival-taking place every spring. Picardy has a varied landscape with great forests and natural parks.

From the 16th century to the end of the ancien regime in 1789, the province of Picardy stretched from the English Channel to Saint Quentin and included the Somme River basin. Under the Salian Franks of the 5th century, Picardy included six countships. Of these Amienois and Vermandois were gradually brought under the regime of King Philip II Augustus in 1185. Ponthieu was a fiefdom of the English till its complete possession in 1369. Under the Treaty of Arras in 1435, the dukes of Burgundy acquired several regions. In 1477, Frances Louis XI conquered Picardy and from then Picardy was a frontier area, invaded very often by Habsburg Netherlands, till it was acquired by the French in1659. Picardy saw some of the fiercest battles of World War I, which is evident from the popular English song Roses of Picardy (1916). It was also the scene of some of the bloodiest battles of World War II.

The town of Amiens to the north of Paris is known for its 13th century cathedral, which is the tallest and one with the maximum interior space in France. With extraordinary sculptures particularly in the front and the south transept, the cathedral also has an inlaid floor with several and varied designs. The cathedral is listed as a National Monument of France. The Saint Leu region is just beneath the cathedral, which has canals doted with little houses. The Hortillonnages is a fascinating place with a 300-hectare park in a marshy region, criss-crossed by several canals.  The northern town of Laon has the cathedral Notre Dame of Laon which dates back to 12th-13th centuries, whose towers can be observed from anywhere in the surroundings. A mini tram-metro system helps in exploring the town, which has several medieval buildings. The larger town of Beauvais has suffered destruction during the Second World War. The astronomical clock here, pertaining to the nineteenth century is presumed to be the largest of its kind in the world. The town also has a museum dedicated to the rug and carpet developmental history, Galerie Nationale de la Tapisserie de Beauvais.

The town of Chantilly is the racing capital of France. The town has come a long way from 1830 when racing was introduced from England. Today you can see about 3000 thoroughbreds being trained in the countrysides. Apart from horse racing, Chantilly also has several parks, forests and chateaus. The Parc Asterix is a well-visited park dedicated to the character Asterix. The town of Abbeville offers a great opportunity for exploring the Picardy coastline. With fishing ports like the Le Crotoy, the region also offers sailing, kayaking and kite surfing. The Musee Boucher-de-Perthes has a rare collection of prehistoric artifacts. The medieval village of Gerberoy is listed as one of the most beautiful villages of France. The cobbled streets and half-timbered houses of the 17th century, a covered market is among the attractions of the village. Gerberoy may be described as a living example of medieval France.

Also called Ville dArt, the town of Saint Quentin has a rich 1920s and 30s heritage. Saint Quentin is the only town in France to have a big reserve for plants and bird species. The town hall with about 173 sculptures is a prominent gothic structure, with 37 bells in its bell tower. There is also a butterfly museum with over 60,000 species from all over the world.


Poitou-Charentes

Poitou Charentes is to a larger extent an unspoilt and a very peaceful region midway on the western coast. Bustling resorts and sandy beaches are spread out on the Atlantic coastline. The region includes several islands like the Ile de Re and Ile deOleron where oyster catching is prominent. With its historical monuments and coastal fortifications, architectural admirers would have plenty to explore. Poitiers played a crucial role in the conflicts revolving Western Christianity. In 732, Charles Martels troops defeated Arab invaders, which prevented further invasions by Arab and North African rulers. With the marriage of Eleanor of Aquitaine to King Louis VII in 1137, Poitou Charentes was brought under the French crown. The divorce that followed and the subsequent marriage with an English king brought the region to the English. In 1224, when Poitou again joined the French crown, several duchies became English territories, in 1360. Poitou-Charentes played a significant role in the Wars of Religion. Calvins Reformation Doctrine succeeded in converting the people of La Rochelle and Poitiers. The Edict of Nantes, which granted worship freedom to Protestants in 1598, was withdrawn in 1685, leading to a mass emigration from the region.

La Rochelle today is one of the most attractive towns of France, which is in the region. The picturesque old harbor has two towers namely the Nicholas Tower and the Tower of Chain, at the port entrance.  You can observe the boats enter or leave the ports through the two towers. The arcaded streets with houses made of locally available light stones provide a unique combination effect. The La Rochelle aquarium is located on the harbor and is formed within a glass building. With 70 different sections, the aquarium has over 12,000 marine animals and 20 species of shark that are very popular. The natural history museum here exhibits collections associated with the 19th century French explorers. The well-preserved first giraffe of France, which was presented in 1826 to Charles X is seen here. There is also an unidentified and ambiguous beast Himantolophus Reinhardtu which has been a source of inspiration for several alien portrayal.

Ile de Re is a 30 km long island, which is an attractive tourist attraction. The island is characterized by its sandy beaches on its south west side, and salt and oyster beds on its north east coast. The island can be reached by crossing a toll bridge at the north west of La Rochelle. Saint Martin de Re is an attractive harbor town in the island with many of its buildings dating back to the 17th and 18th centuries. The town is also known for its fortifications, which exist along the sea line and inward too. The fortifications are about 2 meters thick and 8 meters high, extending for about 12 km. The island of Ile deOleronis is a notable summer destination, which is accessible from the mainland by a 3 km bridge. The Saumonards forest and the Saint Trojan forest provide an opportunity to escape from the crowds.

Cognac is a popular town known for its brandy produced in the region. The Cognac old town has several 15th to 18th century houses and several brandy maturing warehouses across narrow cobbled streets. There are several museums in Cognac including the Arts and History museum, The St. Gobain glass works museum and a museum on the arts of Cognac. Angouleme town in the Charente region has large boulevards surrounding rocky promontory. The Saint Peter Cathedral which is about 900 years old has 70 carvings portraying the story of Ascension. The cathedral has however been altered to a very large extent. An international comic festival is held every January in the town, which probably has a connection to the cartoon style paintings seen across the town.

The administrative capital Poitiers is another medieval city with a long history. The Saint Pierre Cathedral has an enormous 18th century organ while the Saint Jean Baptistery of the 4th century is Frances oldest Christian monument. There is also a baptism pool and elegant 12th century frescoes inside. 


Midi Pyrenees
Midi Pyrenees is the largest region of France and presents several facets. The region extends from Perigord to Pyrenees along the border with Spain. The region also extends through Gers into the Lot Department, east of Dordogne. The north east includes areas of Causses which are plains little valleys, thick forests, pine woods and isolated plateaux. The regions facets provide a plethora of cultures, landscapes and sometimes even the aroma of traditional dish in the air can entice anyone.

The Midi Pyrenees region was influenced by external forces even during the Bronze and Iron ages. Toulouse was the Visigoth Kingdom capital between the 3rd and the 5th centuries. After the death of Charlemagne in 801, the Counts of Toulouse brought the Rouergue and seven other cities under their control.  Perpignan became the capital of the Majorca kingdom and the Balearic Islands. Toulouse then came under the French rule in 1271. The territories of Pays de Foix and Bigorre were held by the Kings of Navarre till 1512, which was reclaimed by Spains King Ferdinand. These were returned to France in the 17th century.

Lourdes is one of France leading tourist resorts with over 5 million visitors each year. Lourdes is sought for its spiritual and healing powers. Masses  are offered here in over 22 languages and at day and nights. The Saint Pius Basilica, which can accommodate over 25,000 people, is really very inspiring. The Le Pic du Jer, which is known for its large cross, is about 1000 meters high and is reached by a chair lift in just 6 minutes. There is also a glacier lake spread across 55 hectares. The Mauvezin Castle of the 11th 14th century provides and amazing view of the Pyrenees. In the northern Midi-Pyrenees, the villages of Conques and Belcastel are very pretty. Conques by the River Dourdou, has several medieval houses lining the mostly cobbled streets.  The Saint Foy abbey with its renowned treasury that includes the golden statue of St. Foy herself, is a UNESCO World Heritage Site. Belcastel on the banks of the River Aveyron  has a castle that towers over the surroundings. The centuries old houses here are notable for their lauze stone roofs. An attractive stone bridge spans the river, which is made of five arches.

The medieval town of Rodez has the Gothic Cathedral of Notre Dame constructed between the 13th to the 16th centuries, which is built in redstone. Medieval streets spread out behind the cathedral, which have shopping lanes for pedestrians, where Gothic wall art is evident. There are also open-air markets that take place about thrice a week, throughout the year. Annual events here are very popular, like the Bastille Day on July 14th, which includes a spectacular fire display. There is also a music festival in mid July. To the west of Rodez is the small village of Peyrusse le Roc. Beneath the village, there is an older village set in a cliff, which was discovered in 1970. Paths have now been cleared to reach this abandoned village. The town of Millau, which is nearby, has the Montpellier le Vieux park which is which is indeed a fascinating place with great rock formations. The park includes a section of Causse that has been eroded with time resulting in a spectacular series of limestone outcrops.  The Roquefort Caves here are attached to cheese factories where one can find the history of cheese making. The Millau Bridge across the River Tarn is the tallest vehicle bridge in the world.

The town of Auch has a main square Place de la Republique with the Cathedral Saint Marie, which has been included in the UNESCO list. With its two 16th century towers, the cathedral has hand carved oak stalls. The 40 meter high Tour dArmagnac was earlier a 14th century prison, which is in Salinis area.   The Escalier monumental or the great staircase is 35 meters high with 234 steps. The monument provides a good view of the Gers valley. In the fifth largest city of France, Toulouse, you will find Place du Capitole, which has a huge notable square with pink buildings on its side. The 11th century Saint Sernin church with its characteristic tower is a UNESCO heritage.


Center

Located between Burgundy and Pays de la Loire, the Center region is at the south west of Ile de France. The region with its wonderful culture, also has extraordinary castles and its Loire Valley being one of the most visited places of France. The Center region was formed in 1970 with the provinces of Berry, Touraine and Orleanais.  During the 11th and 12th centuries only Orleans was under the French crown. However in 1202, Philippe Auguste seized the French lands from John of England and the entire Loire came under France again. The influence of the Catholic Church diminished in the Loire Valley during the Renaissance period. The Church lashed out at the Renaissance in 1540, which caused Protestant to rise up against the Catholics.  The economy of the region however developed leap and bounds in the 17th century. But during the French revolution, while the people of towns saw quick benefits and supported the Revolution, the rural populations were opposing it. The Revolution left behind scars and ruin, ultimately. Tours was the headquarters of the American Forces in the First World War.

The main city of Orleans on the Loire River is best known for the Maid of Orleans, Joan of Arc. History has it that the girl was told by the God to guide her King in the battle against the English. With her help, the siege of Orleans was thwarted and England was defeated. Today one can find various tributes to Joan of Arc at Orleans like her statue in the Place du Martroi, the 15th century house where she lived has also been redone subsequent to the Second World War damages. Grand townhouses even dating to the 16th century line up the several open squares like that seen at Place du Chatelet. The city also has a lot to offer for the religious minds like the 17th century Cathedral Sainte Croix, which has elaborate stonework ornamentation. The Crypt of Saint-Aignan dating back to the early middle ages are also very popular.

The most famous chateaux of France are found in the Loire Valley, which has several prestigious chateaux. The Chateau de Blois where Joan of Arc sought blessing of the Archbishop in 1429, the largest Chateau in Loire Chateau de Chambord the Chateau de Villandry which is considered to have the most beautiful gardens and the chateau cum fortress of Chateau du Rivau are among the most popular chateaus. There are several other rivers apart for the scenic Loire River like the rivers of Cher, Vienne and Indre, which snake through the woods, orchards and fields to the delight of those who want to keep away from the crowds.

The town of Tours is considerably very large and has seen rapid modern development. Here the main attraction is the Place Plumereau, ideal for people watching. Eating or drinking is a great experience in the half-timbered houses of the 12th 15th century, lining the square. The 12th to 15th century Cathedral of Saint Gatien and the cloisters of la Psalette that had a room for practicing religious chanting are interesting pieces of architecture. The cloisters are among the 85 listed National Monuments of France. To the south east of the Loire Valley is the town of Bourges with its Bourges Cathedral built between 1195 and 1270, which is in the UNESCO list today. The extraordinary doorway carvings depicting the Last Judgment, its 13th century stained glass windows that also depicts biblical incidents are prominent features of the cathedral. Outside the old town there is a lovely garden where streams flow separating them into smaller gardens. Visiting Bourges between May and September is indeed rewarding with lighting effects at dusk. 

Chartres is another captivating town whose charming neighborhoods and cobbled streets can be explored by foot too. The beautiful Parc des Bords de lEure by the Eure River is an ideal park for strolling or relaxing. The Chartres cathedral with its original crypt of the 11th century is a UNESCO listed heritage site. The labyrinths and the carefully preserved stained glass windows are also notable. The museums like the Agriculture Museum and Natural Science and Prehistory museum are very interesting too.