Tourism

Chapter 1
The introduction of the study presented an overview of the study and the main objective of the dissertation. In addition, the significance of the research study to a specific group as well as its purpose was introduced. The statement of the problem was stated clearly and concisely. The important terms that are related to the entire research were defined operationally, arranged alphabetically and cited properly in the definitions of terms.

Chapter 2
The literature review will describe and analyze previous research studies related to the investigation on the impact of the British Airways brand name on the purchasing preference and behavior of the consumers. Included in this chapter are reports concerning authors views and comments on corporate branding and its impact on the consumers. An array of references within the last ten year period will be used to explore the importance of marketing mix in creating brand awareness as well as the impact of consumer brand trust and satisfaction in increasing product sales.

Chapter 3
In gathering information, this research study will rely on primary and secondary sources of information. This chapter aims to discover the importance of brand name and its impact on the purchasing behavior of the consumer. To achieve the research objective, an evaluation of the methodology will be made. Due to a limited time frame, interviews and observation will be randomly conducted to a small group of people. A description of the research design, methodology, population, justification of the sample used and data analysis will be presented.

Chapter 4
This chapter will address the results from the analysis of data. Tables and figures will be used to illustrate and summarize all numeric information.

Chapter 5
A discussion of the findings in relation to the theoretical framework found in review of related literature, its importance to a specific population, and its implications will be made. Summary and conclusion based on the analysis of data will be presented.