Tourism

Most of the mainstream media that we follow are typically owned by only ten giant companies.  One good example is the Viacom, the great media giant that was shaped through a series of anti-trust moves and a dazzling sequence of leveraged buyouts (Hannaford 1).  The fact that what we watch, follow, drive, visit, and live in are usually owned by merely a handful of giant companies reflects the powerful effect of media and the use of false-related commercials that mislead consumers into supporting the companies related to these commercials.  They reflect the human psychology that consumers should never be contented with what they already have but should purchase more products by insisting about the emotional aspects of life that link the product to the consumer in a personal, soul-satisfying way through leisure.  By this, we should be concerned systematically, analytically.

With respect to several lectures and videos that were discussed in class, it is being made evident that the essence of popular culture provides social identification through the use of commercial messages.  Because modern commercials take the image of what we personally, socially desire, and then link these desires to specific objects that are being advertised in the commercials, it gives us the impression that buying these products means accumulating personal and sensational agents that give the consumer the power to experience what he or she desire most.  They say that Products are the right rewards to satisfy your ego (Media Commercials and Leisure 8).  By purchasing these products, we purchase social identification because what we purchase are egos, security, love, as well as self-esteem.

Media manipulation in social life creates media commercials that offers visual persuasion and mirror experiments.  The media actually functions as a sort of propaganda by giving us information that is half-truth.  By this, we see ourselves in constant competition with commercial images, misleading us by giving us information that leads us to a misinterpretation of the actual product.  It is said that ads have become so common we cease to realize what a powerful propaganda tool it is (Media Commercials and Leisure 10).

This is true, and people are more likely to get influenced by the lifestyles and the values communicated in these commercials because they see their own, personal desires reflected in the ads, giving them a sense of hopea method of acquiring what they have most wanted for so long.  Because commercials have the power to inject a system of values into our perceptions, we see the means of building up our self-identities, giving us the power and the perception to understand personally what beauty, humanity, ethical principles, friendship, and morality really mean in our lives.  The concept of utility is strengthened on this account.
 
As for Viacom, it is said that what the company explores is not the means of knowing what the consumers want but rather, of knowing how to advertise the products that are already at hand.  The company has been known in handling products that are related to the television (e.g., channels, CBS Stations, UPN Stations), film and television (e.g., studios, libraries, video rentals, theaters), amusement parks, publishing, radio, music, new media, and marketing (Hannaford 1).  Viacom deals with other media corporations in order to increase the consumers consumption.  There is a need to reproduce and represent the products in the market through the media, and the way to do this is by applying consumption demand in capitalism.  Through consumption, the size of the economy enlarges and multiplies, so that there is an utmost need for the consumers to continue buying these products being represented in the advertisements.  Leisure experiences show ways of representing this because they reveal the true, deeper meaning of their products.  By using consumerism, there is increased social significance in products that are being advertised.