Tourism

Dear Ms Client
In response to your ad that appeared in the Financial Times Newspaper, I wish on behalf of the Tidal Consultancies, to tend in the consultancys proposal to offer the four week services. Within this proposal, I have clearly outlined the scope of our services along side the business terms and conditions of contraction. With due regard to your robust performance in the hospitality industry, I, on behalf of the company, wish to assure you of our above board consultancies services.

It is evident from your submissions in the newspaper that you have the least room for compromised standards. In view of this, this consultancy firm will provide expertise consultancy in all the spheres along the hospitality industry, based on the capacity of your very stable firm. The consultancy services will include, though not restricted to, the following services

Market feasibilities traversing bounds of sales to exploration of expansion possibilities
In-depth analysis of the customer acquisition chain of the hotel
The long term and sustainable prospects of retaining the available customers
Review the market dynamics, subjecting the market to the ever-changing needs of the hospitality industry
Design elaborate development plan based on the feasibility outcomes
Develop an elaborate work plan for the implementation of the developed marketing and sales strategies for a period of three years
Develop a three year development financial plan with expended considerations of the present economic downturn
Take active part in the stakeholders meeting and development an alternative approach to meeting procedure and strategy
Provide adequate and relevant proposals for development in the management of TQ M and CRM policies
The consultancy will be very comprehensive and elaborate in the aforementioned cardinal components of management presenting the firms all-inclusive approach. We, as a firm, believe in result oriented feasibility and viability analysis and there is the least room for unattended to business. The firm will inculcate your inherent needs with your tentative and long-term need with expended zeal and grandeur.

Phase One
Scope
The consultancy team will meet your esteemed management members. During the meeting, the team will gather sufficient information concerning the areas of concern of the firm. In addition, the team will seek to understand the management chain of the firm this will be tidal in understanding of the management dynamics and challenges if any, of the firm. During the meeting the following information will be of paramount importance to the team of consultants
Previous consultancy reports
Progressive five year financial reports
Departmental meeting deliberation and minutes
Five year financial reports
Market research reports if any
The present year marketing plan of the firm

As a consultancy firm we do expect that the records of the hotel will be presented in the Uniform System of Accounts for Hotel as was promulgated by the organization of hotels in the United States of America. The consultancy team will however, take it upon itself to update these records subject to review of the per diem of the team.  

Preliminary Market Research
The consultancy team will undertake a one week market research such as will inform its consultancy prospects. This will provide the team with sufficient information on the market niche, the market demand and the subsequent market supply. Meanwhile, the team will take time to visit the departments of the hotel to familiarize itself for ease of consultancy recommendations. Subsequent, the team will analyze the hotels details on occupancy.

Phase Two
Analysis of the Premises
The team in the second phase will undertake a detailed analysis of hotel premises. In particular, the team will take particular interest in the competitive advantage of the business, accessibility of the business and any competitive disadvantages. Each section of the premise will be looked at in utter seclusions to explore the possibilities of effective utilization. The team will then apportion the possible uses of the premises, giving options where there would be some need.

It is of equal paramount importance that the hotel understands the dynamics of business within the new area of establishment. A thorough analysis of the area will be undertaken to unveil the future demand projections. Subsequent, the team will make projections on the possible future economic activities, giving them a direct link to the future prospects of the business.  The national database will be utilized alongside the collected information from the hotels books to find tangible reasons for recommended course, if any.

Primary Research
The consultancy will then undertake primary market research to establish the likelihood of market expansion within the vicinity. The projected demand of the hotel services will be of central importance, besides the availability of the services that are in short supply such as lodging facilities.

Experts on economic growth will be dully utilized to give projections on the possible economic growth of the area. This will inform the group in making decisions on the projection of the future demand. In particular, the vital information collected during the research will include, but not limited to the following

Local administrators
Hotel proprietors
Interest feature managers e.g. the local forest officers and game wardens
During the research the market mix in use by operating chains will be collected, market segmentation, average rates of occupancy and the going on rate of the hotel services. The commonly served beverage and foods will also be key components of the teams research.

The team will, forthwith, prepare a supply and demand estimates table that will inform income and expenditure projections. Similarly, the team will develop a projected demand curve over the years and possible factors that would affect the demand and supply over the period

Estimation of Revenues and Expenditure
It has been already indicated that the team will use the collected data to project the demand. Subsequently, the demand will determine the prices and the subsequent revenue outlays. The team will give a three year revenue inflow projection subjecting all the values to a deflator.

The final report
The team will prepare and present to the management a final report that will give detailed methodology, analysis and a conclusive outlook of the business over the years. Presumably, the report presented would be utilized fully by the hotel to seek loans towards the development of the proposed infrastructure.

Phase Three
Valuation Counseling
Having been given this tidal task, we will take it upon ourselves to see the objectives of the consultancy report driven to the fullest attainment. We will pensively take a very passive yet visible role in the monitoring and evaluation of the progress of the firm. The central benchmark will be the teams projection.

Professional Fees
The team will charge the following fees with due respect to the various feasibility components. The overall costs will be
Phase one 12000, 2.0 weeks
Phase two  9000, 1.5 weeks
Phase three  6000, 1.5 weeks

However we wish to point out that should the hotel feel it needs to have the entire consultancy done at once the costs would considerable come down from a total  24000 to 21000.

Like in the feasibility study, we will expect to be reimbursed the out of pocket expenses incurred during the period. In the event of termination of the consultancy assignment, you will compensate the team to that point.

Acceptance
Kindly sign the enclosed copy of this proposal if your feel the details are satisfactory and please send it over to us. In addition, you should send us the retainer. Please this will act as an authorization for the scheduling of the commencement of the work.

If there is an area of concern that can be clarified, dont hesitate to seek the clarification. We earnestly present the proposal to you and look forward to being given considerations.