Tourism

An Executive Information System (EIS) is a set of management tools supporting the information and decision-making needs of management by combining information available within the organization with external information in an analytical framework. The information collected using EIS includes purchase order backlog, shipments and receipts and pending orders.

Decision Support Systems (DSS) are a specific class of computerized information system that supports business and organizational decision-making activities. The information collected using DIS includes accessing ones current information asset such as legacy and relational data sources, comparative sales figures between one week and another and projected revenue figure based on new product sales assumptions.

Strategic Planning
The information collected using EIS and DIS provides hotel managers with information regarding the sales made in one particular period such as particular season that is to say the number of customers visiting in a particular season. This helps the managers to forecast the number of people coming in that season for further years to come. Hence, using this data they can manage their employee type and density and at the same time assume the amount of inventory needed in that season for a particular time period. This ensures a well managed supply chain with fewer flaws. This helps the managers to understand the market dynamics, now they can plan accordingly for the whole year in advance which saves time and if the plan is properly implemented than there are fewer chances of getting a difference between forecasted and actual budgeting which includes sales and revenues.

Competitive Advantage
The information collected can be used to understand the customer insights and psyche, which helps the managers to give the customer what he or she wants through their past record. The customer feels that they are being treated special and some degree of priority is being given to them. This ensures a greater customer satisfaction and hence increases customer loyalty towards the organization. The information gives the organization a competitive advantage over others as now they now what their customer needs and wants are how they can fulfill it in the best possible manner than their competitors do. It is known by all organizations that the best way to lead any market is to increase customer loyalty and that can only happen if you do the right things at the right time for customer satisfaction. For example if an organization or a company keeps a past record of all their frequent customers through EIS and DSS, then the organization can keep a competitive edge by providing service that the customers want before they speak out. This not only keeps the customer satisfied by providing services beyond their expectation but also spreads good word about the organization by the satisfied customers.

Financial Advantage
As mentioned earlier that using these two systems, the organization is well aware of the trends. This helps them in managing their supply chain and avoiding any sort of financial mismatch due high or low inventory turnover. A well forecasted budget is generated using the information collected using EIS and DSS, which results in greater efficiency and work performance.

Complete Picture
The information in the end helps the managers evaluate and analyze the performance of the hotel which in turn gives a complete picture where the hotel stand compared to past and compared to their competitors.